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Why books are different and why enterprises will be discovering they should be issuing them

July 5, 2021 by Mike Shatzkin Leave a Comment

My most recent post noted the rise of what I called “enterprise self-publishing”. It increasingly looks to me like enterprise-driven book publishing will become the dominant provider of books over the next decade. What distinguishes it is book publishing as a function in support of other efforts, rather than as a stand-alone business intended to […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, New Models, Print-On-Demand, Publishing History, rights, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Amazon, Books in Print, Dan Gerstein, Gotham Ghostwriters, Gotham Publishing Solutions, Ingram, IngramSpark, ISBN numbers, Jane Friedman, Kindle Direct Publishing, Substack

Two pretty easy ways to add revenue that most publishers are missing

February 18, 2020 by Mike Shatzkin Leave a Comment

The biggest publishers today are regularly delivering improved profit performance on a flat or declining sales base. This masks a troubling truth about today’s book business. The core asset base of a book publisher is “performing titles”: the books that are delivering measurable revenues. The more of them there are the healthier the business is. […]

Filed Under: eBooks, General Trade Publishing, Licensing and Rights, New Models, rights, Scale, Supply-Chain, Technology Tagged With: books on Kobe Bryant, Free money for publlshers, Ignition, Ingram, Jane Friedman, John Ingram, Lightning, Open Road, Print-On-Demand

We’ll see how what I actually learn compares to what I expect to find out

January 19, 2019 by Mike Shatzkin Leave a Comment

Australia and New Zealand have always been the far outposts of the English-speaking territories for book publishers based in New York and London. But the logistics and economics of managing inventory are very difficult. These countries are across long seas from where US and UK publishers normally warehouse their books. Whatever copies are shipped to […]

Filed Under: General Trade Publishing, Global, Licensing and Rights, New Models, Print-On-Demand, rights, Supply-Chain, Technology Tagged With: Australia, Ingram, John Ingram, Lightning Print, Lightning Source, Melbourne, New Zealand

Medium publishes a book and gets some big PR

October 8, 2018 by Mike Shatzkin Leave a Comment

The New York Times carried a story on the front page of its Friday Business section about a book. This book is a novel entitled (appropriately for this piece) “The Big Disruption” by Jessica Powell. Of course, it is about Silicon Valley, which explains its positioning and why Times columist Farhad Manjoo was interested enough […]

Filed Under: eBooks, General Trade Publishing, Licensing and Rights, Marketing, rights, Self-Publishing, Supply-Chain, Technology Tagged With: "The Big Disruption", Amazon, Apple, Barnes & Noble, CreateSpace, Farhad Manjoo, Google, Ingram, IngramSpark, Jessica Powell, Kindle, Kobo, Medium, New York Times

Words-to-be-read are losing ground to words-to-be-heard, a new stage of digital content evolution

June 14, 2018 by Mike Shatzkin Leave a Comment

“Words-to-be-read” must now become a content category, along with still images, video, and audio. Audio includes “words-to-be-heard”. We are in what must be the early stages of a reordering of primacy among these varieties of “content for delivery and consumption”, which is distinguished from “content for interaction”, or the world of “gamified content” along with […]

Filed Under: Authors, Licensing and Rights, New Models, rights Tagged With: "The 5 Second Rule", Amazon, Audible, Don Katz, John Scalzi, Mel Robbins, New York Times, The New Yorker, words-to-be-heard, words-to-be-read

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s
  • “The Family Business” is Ingram: the global infrastructure for the book industry
  • Amazon has done so many smart things that some of the best ones get forgotten
  • Remembering Jim Haynes, the man with more friends than anybody else
  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face
  • The end of the general trade publishing concept

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Recent Posts

  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s
  • “The Family Business” is Ingram: the global infrastructure for the book industry

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Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them

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