If you’re like me, you know a thing or two about the book business but you didn’t know there was a business called Twitch until you heard the announcement this morning that Amazon had bought it for about $1 billion, apparently outbidding or somehow finessing Google to make the purchase. Twitch, I have learned, streams […]
Taking book marketing where the book readers are likely to be
Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, etc.), using the data mining tools available to target within those networks, as well as marketing in niches and online communities of readers (in some cases publishers are […]
We’re getting SaaS-y, going Hollywood, and starting to plan Digital Book World 2013
It is hard to believe that we’re starting to plan the fourth annual Digital Book World conference, which will be held January 16-17, 2013 at the Hilton in New York City. But we are. The first DBW was held in 2010. Planning for it began the June before when David Nussbaum and Sara Domville of […]
Guessing wrong about the future happens to all of us; here are 2 times it happened to me
One very lucky thing for those of us who are in the habit of predicting the future is that very few people keep score on us. We mostly keep score on ourselves. When I want to remind readers of something I said previously, I link back to it and call it forward it again. But […]
Who would buy a print publisher? An internet vertical creator!
Nolo Press, the Berkeley-based publisher of books and software on the law for laypeople, announced this week that the company has been acquired by Internet Brands, an internet company that builds verticals. This news should be seen as another one of those things happening for the first time that will almost certainly happen repeatedly in […]
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