The following post is a collaboration with my friend Joe Esposito, the CEO of GiantChair. The post was Joe’s idea, but I contributed enough to its completion to justify a claim of shared authorship. Joe has kindly agreed to allow this received wisdom to be delivered to the world through The Shatzkin Files. As thunder […]
Malcolm Gladwell, please meet John Wooden
The sui generis Malcolm Gladwell wrote a provocative piece in the May 11 New Yorker, “How David Beats Goliath”, that demonstrates that the underdog can often win by adopting an unconventional strategy. The examples were numerous, and included Lawrence of Arabia, but the central point-maker was a girls basketball team. Their coach, an Iranian national […]
Reality changes more slowly than I like to think
I did a panel yesterday at NYU as part of the summer publishing program on “New Visions” for publishing. The group was put together by Leslie Schnur. I shared the stage with four very articulate co-presenters who gave very diverse views of the future. Our audience was a full room of about 50-100 (I wasn’t […]
This is a post about nothing; it doesn’t count
This is a post about “no post today”. Or maybe this is a Seinfeld post. Its about nothing. A particular number of years ago that my friend Lorraine Shanley of Market Partners could tell you and I can’t — but I would say about 15 — she confided that she thought it would be smart […]
First old publishing story: Brentano’s in 1962
My first real “job” in publishing was working as a sales clerk at Brentano’s flagship bookstore on 5th Avenue in the summer of 1962. I was deployed to the paperback department, which had opened only weeks before. In those days, almost all real consumer paperbacks were “mass-market”, rack-sized paperbacks. And almost all of what we […]