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Ten More Commandments, Publishing Edition

June 27, 2010 by Mike Shatzkin 29 Comments

The following post is a collaboration with my friend Joe Esposito, the CEO of GiantChair. The post was Joe’s idea, but I contributed enough to its completion to justify a claim of shared authorship. Joe has kindly agreed to allow this received wisdom to be delivered to the world through The Shatzkin Files. As thunder […]

Filed Under: Chuckles, Community, General Trade Publishing, New Models, Publishing, Supply-Chain, Vertical Tagged With: 10 Commandments, GiantChair, Joe Esposito

Malcolm Gladwell, please meet John Wooden

July 9, 2009 by Mike Shatzkin 10 Comments

The sui generis Malcolm Gladwell wrote a provocative piece in the May 11 New Yorker, “How David Beats Goliath”, that demonstrates that the underdog can often win by adopting an unconventional strategy. The examples were numerous, and included Lawrence of Arabia, but the central point-maker was a girls basketball team. Their coach, an Iranian national […]

Filed Under: Autobiographical, Chuckles Tagged With: John Wooden, Kareem Abdul-Jabbar, Lew Alcindor, Malcolm Gladwell, Rick Pitino, UCLA

Reality changes more slowly than I like to think

July 8, 2009 by Mike Shatzkin 8 Comments

I did a panel yesterday at NYU as part of the summer publishing program on “New Visions” for publishing. The group was put together by Leslie Schnur. I shared the stage with four very articulate co-presenters who gave very diverse views of the future. Our audience was a full room of about 50-100 (I wasn’t […]

Filed Under: Chuckles, eBooks, Industry Events, New Models, Print-On-Demand, Publishing, Self-Publishing, Supply-Chain, Vertical Tagged With: Author Solutions, Brian O'Leary, Carol Hoenig, Cookstr, Dan Simon, Leslie Schnur, Magellan Media, NYU, Seven Stories Press, Will Schwalbe

This is a post about nothing; it doesn’t count

April 3, 2009 by Mike Shatzkin 1 Comment

This is a post about “no post today”. Or maybe this is a Seinfeld post. Its about nothing. A particular number of years ago that my friend Lorraine Shanley of Market Partners could tell you and I can’t — but I would say about 15 — she confided that she thought it would be smart […]

Filed Under: Autobiographical, Baseball, Chuckles, Publishing History Tagged With: Lorraine Shanley, Market Partners International, Michael Cader, Publishers Lunch, Publshing Trends, Richard Charkin

First old publishing story: Brentano’s in 1962

February 28, 2009 by Mike Shatzkin 9 Comments

My first real “job” in publishing was working as a sales clerk at Brentano’s flagship bookstore on 5th Avenue in the summer of 1962. I was deployed to the paperback department, which had opened only weeks before. In those days, almost all real consumer paperbacks were “mass-market”, rack-sized paperbacks. And almost all of what we […]

Filed Under: Authors, Autobiographical, Chuckles, Publishing History, Supply-Chain Tagged With: Brentano's, John Dos Passos, Mayor Wagner, paperbacks 1962

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s
  • “The Family Business” is Ingram: the global infrastructure for the book industry

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Recent Posts

  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them

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