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Checking facts with players who are still in the game

May 8, 2024 by Mike Shatzkin Leave a Comment

It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping […]

Filed Under: Atomization, Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Self-Publishing, Supply-Chain, Uncategorized

Google knocked us out for a couple of days, but we’re back!

January 9, 2023 by Mike Shatzkin Leave a Comment

I was very pleased with my post of last week, about how my friend Ed Rogoff could possibly self-publish a book about health called “Scary Diagnosis” better than it would be delivered to the public by a professional publisher. I put it up. My subscribers got it by email. And then Google put a big […]

Filed Under: Authors, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, Supply-Chain Tagged With: Ed Rogoff, Google malware warning, successful self-publishing

When a publisher might not do as good a job as a self-publishing author

January 4, 2023 by Mike Shatzkin Leave a Comment

We’ve previously explored what I called “the end of the trade publishing concept”, which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. It feels like we may have reached a new benchmark: admittedly a very fuzzy one. But it looks like it […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing Tagged With: "Scary Diagnosis", Ed Rogoff, Ingram, Lightning, Print-On-Demand

What the ruling against the PRH-S&S merger means for the publishing business

November 1, 2022 by Mike Shatzkin Leave a Comment

Judge Florence Y. Pan ruled today that the acquisition of Simon & Schuster by Penguin Random House could not go forward. The ruling was explicitly to protect the “competition” for the “anticipated top-selling books”. In other words, the big books by big authors for which only the Big Five can compete regularly (with occasional bids […]

Filed Under: Atomization, General Trade Publishing, Licensing and Rights, Marketing, New Models, Print-On-Demand, Publishing History, Scale, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Big Five, Hachette, HarperCollins, Ingram, Penguin Random House, PRH, S&S, Simon & Schuster

How book publishing has changed in recent decades and the puzzling question of what comes next

June 19, 2022 by Mike Shatzkin Leave a Comment

My book business career (on the fringes since 1958 and pretty fully immersed since 1973) has been spent considering the path from “intellectual property creator” to “book purchaser”. This is a world occupied by authors and packagers and agents; by publishers of various sizes and capabilities coordinating the many tasks and steps from the raw […]

Filed Under: Atomization, Authors, General Trade Publishing, Global, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Amazon, Amazon Kindle, bookstore sales, direct-to-consumer marketing of books, Ingram Content Companies, Ingram Spark, Kindle, online sales

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • A personal thought on the passing of publishing legend Tom McCormack
  • Checking facts with players who are still in the game
  • Big disruption hit book publishing before AI showed up
  • Bindery Books: A Way to Restructure the Book Publishing Model
  • The problem with bookstores is the problem for bookstores

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  • Big disruption hit book publishing before AI showed up

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