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Lots of Spanish speakers in the United States, but not so much of a book market for Spanish books

April 19, 2018 by Mike Shatzkin Leave a Comment

Somebody somewhere reported last month that the United States is the home country to the second largest number of Spanish-speakers in the world, after Mexico. Since I am speaking in Madrid to Spanish publishers at the end of May, that seemed like something I should learn more about. The US must be a market. The […]

Filed Under: General Trade Publishing, Global, Licensing and Rights, Marketing, rights, Supply-Chain, Unbundling, Uncategorized, Vertical Tagged With: Amazon, American Book Group, Atria, Baker & Taylor, Barnes & Noble, Carlos Ruiz Zafon, Costco, Dan Brown, E L James, Gabriel Garcia Marquez, George R. R. Martin, Hachette, HarperCollins, HarperCollins Espanol, HarperCollins Iberica, Ingram, Isabel Allende, Jenni Rivera, John Grisham, Judith Curr, Junot Diaz, Laura Esquivel, Paulo Coelho, Penguin Random House, PRH Grupo Editorial, ReaderLink, Roberto Bolano, Sandra Cisneros, Simon & Schuster, Spanish Publishers, Stephen King

Digital marketing scales and that could create new opportunities for capable publishers

July 17, 2017 by Mike Shatzkin 1 Comment

There are three new promotion and marketing opportunities for publishers of ebooks that have been created by the original upstart ebook publisher, Open Road Integrated Media. They all come from OR/M’s development of tools to promote their own extensive list of ebooks, but which now actually benefit from the inclusion of a broader array of […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, SEO, Supply-Chain, Unbundling Tagged With: Bookbub, Bookperk, Early Bird Books, HarperCollins, Houghton Mifflin Harcourt, Jane Friedman, Open Road Media, OR/M, Porter Anderson, The Hot Sheet

Things are calmer than they were in the book business, but change is a constant

May 25, 2016 by Mike Shatzkin 12 Comments

Among the shifts that have been taking place in publishing houses over the past decade is an increase in the head count dedicated to marketing and a decrease in head count dedicated to sales. This reflects the reduction in the number of bookstore accounts and the transfer of “discovery” from store shelves to digital search. […]

Filed Under: Atomization, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Unbundling Tagged With: Barnes & Noble, Books-a-Million, Borders, CreateSpace, HarperCollins, Ingram, Kindle

On Amazon stores and publishers accepting standardization; two unrelated commentaries

February 10, 2016 by Mike Shatzkin 28 Comments

When the “Amazon-opening-400-stores” rumor landed a week ago, many people were gobsmacked. It took me a minute to get past that, which also required getting past my firm conviction when they opened the Seattle store last year that it was an information-gathering exercise, not the opening move of a bigger retail play. But, when you […]

Filed Under: General Trade Publishing, Marketing, New Models, Scale, Supply-Chain, Unbundling Tagged With: Amazon, Amazon Publishing, Amazon Studios, Baker & Taylor, Barnes & Noble, Borders, Conde Nast Entertainment, Doubleday, Ingram, John Sherer, Leonard Shatzkin, Longleaf Distribution, Mellon Foundation, New Yorker, omni-channel, University of North Carolina Press, Warby Parker

The support infrastructure for entities to publish is growing but the most important piece may not yet be provided

November 11, 2014 by Mike Shatzkin 6 Comments

I remember a song lyric from the early 70s for which the opening line was: “we don’t need more sailors, we need a captain”. (I can’t find the reference in LyricFind and I don’t remember the name of the band.) That song could be about the new publishing that is arising from the phenomenon of […]

Filed Under: Atomization, Authors, Conferences, Digital Book World, General Trade Publishing, Marketing, New Models, Self-Publishing, Supply-Chain, Unbundling Tagged With: Amazon, atomization, BiblioCrunch, Blurb, Bruce Harris, Content Marketing Institute, ePubDirect, Fast Company, Forbes, Frederator Studios, Ingram, James Robinson, Joe Pulizzi, Lulu, Matt Cavner, Michael Cader, Molly Barton, Nathan Mhyrvold, OverDrive, Oyster, Richard Nash, Russ Grandinetti, Scribd, The Associated Press, The New York Times, Thought Catalog, unbundling, US News & World Report

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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  • “Automated ebook marketing by Open Road; can anybody else do it?”

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