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Google knocked us out for a couple of days, but we’re back!

January 9, 2023 by Mike Shatzkin Leave a Comment

I was very pleased with my post of last week, about how my friend Ed Rogoff could possibly self-publish a book about health called “Scary Diagnosis” better than it would be delivered to the public by a professional publisher.

I put it up. My subscribers got it by email. And then Google put a big bright red WARNING screen on my site saying “malware here, don’t go!”

So my team went into action. The first several scans executed by the experts at Oxford Mediaworks found no evidence of malware. But then the hosting outfit we employ under their direction, WP Engine, did a number of additional scans and, lo and behold, one found that Google was absolutely right. Somehow malware had creeped into my site. So we rooted it out.

It took Google a little over a day after being told the fix was done for them to withdraw the warning. Meanwhile, Oxford Mediaworks installed some additional layers of security. So now idealog.com is all clear and ready to receive visitors again.

I’m glad to welcome site visitors back and even more glad that this disruption isn’t to a site I depend on for a living. I still don’t know what happened or how, and why it would have evaded the many professional precautions we take to prevent it, and then require what we had to go through to actually find the details. These will remain mysteries of the Internet. But I do know that, thanks to the caution of my friends at Oxford Mediaworks, nobody’s subscriber data has been compromised. That mailing list is maintained on a system separate from the website.

Looking forward to receiving comments on the original post now.

Filed Under: Authors, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, Supply-Chain Tagged With: Ed Rogoff, Google malware warning, successful self-publishing

When a publisher might not do as good a job as a self-publishing author

January 4, 2023 by Mike Shatzkin Leave a Comment

We've previously explored what I called "the end of the trade publishing concept", which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. It feels like we may have reached a … [Continue reading]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing Tagged With: "Scary Diagnosis", Ed Rogoff, Ingram, Lightning, Print-On-Demand

What the ruling against the PRH-S&S merger means for the publishing business

November 1, 2022 by Mike Shatzkin Leave a Comment

Judge Florence Y. Pan ruled today that the acquisition of Simon & Schuster by Penguin Random House could not go forward. The ruling was explicitly to protect the "competition" for the "anticipated top-selling books". In other words, the big books … [Continue reading]

Filed Under: Atomization, General Trade Publishing, Licensing and Rights, Marketing, New Models, Print-On-Demand, Publishing History, Scale, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Big Five, Hachette, HarperCollins, Ingram, Penguin Random House, PRH, S&S, Simon & Schuster

“Automated ebook marketing by Open Road; can anybody else do it?”

September 12, 2022 by Mike Shatzkin Leave a Comment

Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can't say I have the inside knowledge of every other … [Continue reading]

Filed Under: Direct response, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain Tagged With: A Love So True, Apple, Automated digital marketing, Bookbub, digital marketing, Early Bird Books, Epic, Fable, Facebook, Hoopla, Ignition, Instagram, Kindle, Kobo, Library Ideas, Murder & Mayhem, Nook, Odillo, Open Road, Open Road Integrated Media, OverDrive, Pinterest, Scribd, The Archive, The Lineup, The Portalist, TikTok, Twitter

How book publishing has changed in recent decades and the puzzling question of what comes next

June 19, 2022 by Mike Shatzkin Leave a Comment

My book business career (on the fringes since 1958 and pretty fully immersed since 1973) has been spent considering the path from "intellectual property creator" to "book purchaser". This is a world occupied by authors and packagers and agents; by … [Continue reading]

Filed Under: Atomization, Authors, General Trade Publishing, Global, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Amazon, Amazon Kindle, bookstore sales, direct-to-consumer marketing of books, Ingram Content Companies, Ingram Spark, Kindle, online sales

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business

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