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Checking facts with players who are still in the game

May 8, 2024 by Mike Shatzkin Leave a Comment

It is four years since Covid and eight years since I have had staff helping me serve consulting clients. My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. In fact, a big chunk of my “professional” activity these days is helping […]

Filed Under: Atomization, Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Self-Publishing, Supply-Chain, Uncategorized

Bindery Books: A Way to Restructure the Book Publishing Model

August 2, 2023 by Mike Shatzkin Leave a Comment

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. And it is increasingly obvious that this is the case across all “content” businesses — newspapers, magazines, movies, TV, and radio — and for very much […]

Filed Under: Atomization, Authors, Direct response, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Supply-Chain Tagged With: 20 million POD titles, Bindery Books, Ingram, Internet Influencers, Kindle Direct Publishing, McGraw-Hill, Publishers Weekly

The problem with bookstores is the problem for bookstores

June 5, 2023 by Mike Shatzkin Leave a Comment

Three decades ago, if you wanted a trade book, you went to a bookstore or a bigger merchant like Wal-mart or a department store with a book “section”. It was actually hard to get a book any other way. That really changed starting with Amazon in 1995 and has continued to splinter since with a […]

Filed Under: General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Supply-Chain Tagged With: Barnes & Noble, Bookstores, Borders, Ingram

Google knocked us out for a couple of days, but we’re back!

January 9, 2023 by Mike Shatzkin Leave a Comment

I was very pleased with my post of last week, about how my friend Ed Rogoff could possibly self-publish a book about health called “Scary Diagnosis” better than it would be delivered to the public by a professional publisher. I put it up. My subscribers got it by email. And then Google put a big […]

Filed Under: Authors, Licensing and Rights, Marketing, New Models, rights, Self-Publishing, Supply-Chain Tagged With: Ed Rogoff, Google malware warning, successful self-publishing

When a publisher might not do as good a job as a self-publishing author

January 4, 2023 by Mike Shatzkin Leave a Comment

We’ve previously explored what I called “the end of the trade publishing concept”, which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. It feels like we may have reached a new benchmark: admittedly a very fuzzy one. But it looks like it […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Self-Publishing Tagged With: "Scary Diagnosis", Ed Rogoff, Ingram, Lightning, Print-On-Demand

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • A personal thought on the passing of publishing legend Tom McCormack
  • Checking facts with players who are still in the game
  • Big disruption hit book publishing before AI showed up
  • Bindery Books: A Way to Restructure the Book Publishing Model
  • The problem with bookstores is the problem for bookstores

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  • A personal thought on the passing of publishing legend Tom McCormack
  • Checking facts with players who are still in the game
  • Big disruption hit book publishing before AI showed up

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