Sometimes expressing your opinion can have unintended consequences. In a post last week, I observed that the explosive growth of ebooks made it likely, in my opinion (shared by others, some of whom are in high places), that as many as half the book purchases could be online purchases by the end of 2012. I see […]
More on returns, thanks to Michael Cader
Michael Cader responded to my post on returns yesterday (Tuesday, 4/7) with some ruminations of his own. All of them were thoughtful and useful and triggered some additional thoughts from me. Here is Michael’s commentary with thoughts of my own interspersed. I will remain in italics throughout this post. I have posted Michael’s entire response […]
Ruminating about returns
The subject of eliminating returns seems to come up more and more frequently these days. Last week we were interviewing a major independent bookseller for our BISG “Shifting Sales Channels” project and they brought it up. In this case, they were complaining about the new “no returns” policy from HarperStudio. As I understand what the […]