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Words-to-be-read are losing ground to words-to-be-heard, a new stage of digital content evolution

June 14, 2018 by Mike Shatzkin Leave a Comment

“Words-to-be-read” must now become a content category, along with still images, video, and audio. Audio includes “words-to-be-heard”. We are in what must be the early stages of a reordering of primacy among these varieties of “content for delivery and consumption”, which is distinguished from “content for interaction”, or the world of “gamified content” along with […]

Filed Under: Authors, Licensing and Rights, New Models, rights Tagged With: "The 5 Second Rule", Amazon, Audible, Don Katz, John Scalzi, Mel Robbins, New York Times, The New Yorker, words-to-be-heard, words-to-be-read

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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