Times are getting tougher and tougher for established publishers doing things in established ways This is structural. Change is making doing what they’ve always done a lot harder to do
Getting to 2010 – The Implications of Change
The scenario we have presented for The Book Trade in 2010 differs almost entirely from the The Book Trade of 2000 that we know. We prepared the scenario over a considerable period of time, and included the thoughts of dozens of people. I think my colleagues Mark and Hugh would agree with me that, while we are humble about our ability to predict all the particulars of change, we are very comfortable that the magnitude of the change we are predicting is entirely reasonable within the next ten years
Dismantling the publishing industry!
Here’s the choice facing publishing enterprises. You can have profit and cash flow today, or you can have survival tomorrow. It is increasingly unlikely that you can have both
Sales and Marketing in the Digital Age
It is past time for every company to consciously formulate a sales strategy to compete in the channel that is already for many books the single most important, and the one which we know is only bound to grow for the foreseeable future
Book Distribution Between Now and 2005: Building the Infrastructure for the New Paradigm
…the change required to build a whole new paradigm is much greater than we’ve experienced. In the inevitable future I’ve described, printers and shippers are obviously in peril. Publishers, wholesalers, libraries, bookstores must certainly change form, even to serve the same purposes they serve today. The expertise at the logistics of moving physical goods which is so critical to make our current value chain work will be less highly valued
- « Previous Page
- 1
- …
- 6
- 7
- 8
- 9
- 10
- 11
- Next Page »