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Shifting Sales Channels, and What Publishers Are Doing About Them

March 10, 2009 by Mike Shatzkin Leave a Comment

We (Ted Hill of THA Consulting and I) are working with BISG again this year on their Making Information Pay conference. Last year we did a project on “Experimentation and Innovation” where we used both an online survey and interviews to surface the issues we captured in a research paper and then formed the backbone […]

Filed Under: General Trade Publishing, Industry Events, New Models, Publishing, Supply-Chain Tagged With: "Experimentation and Innovation", "Shifting Sales Channels", BISG, Book Industry Study Group, custom publishing, Making Information Pay, online sales, Ted Hill

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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