My book business career (on the fringes since 1958 and pretty fully immersed since 1973) has been spent considering the path from “intellectual property creator” to “book purchaser”. This is a world occupied by authors and packagers and agents; by publishers of various sizes and capabilities coordinating the many tasks and steps from the raw […]
Shifting Sales Channels, and What Publishers Are Doing About Them
We (Ted Hill of THA Consulting and I) are working with BISG again this year on their Making Information Pay conference. Last year we did a project on “Experimentation and Innovation” where we used both an online survey and interviews to surface the issues we captured in a research paper and then formed the backbone […]