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How book publishing has changed in recent decades and the puzzling question of what comes next

June 19, 2022 by Mike Shatzkin Leave a Comment

My book business career (on the fringes since 1958 and pretty fully immersed since 1973) has been spent considering the path from “intellectual property creator” to “book purchaser”. This is a world occupied by authors and packagers and agents; by publishers of various sizes and capabilities coordinating the many tasks and steps from the raw […]

Filed Under: Atomization, Authors, General Trade Publishing, Global, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Amazon, Amazon Kindle, bookstore sales, direct-to-consumer marketing of books, Ingram Content Companies, Ingram Spark, Kindle, online sales

Shifting Sales Channels, and What Publishers Are Doing About Them

March 10, 2009 by Mike Shatzkin Leave a Comment

We (Ted Hill of THA Consulting and I) are working with BISG again this year on their Making Information Pay conference. Last year we did a project on “Experimentation and Innovation” where we used both an online survey and interviews to surface the issues we captured in a research paper and then formed the backbone […]

Filed Under: General Trade Publishing, Industry Events, New Models, Publishing, Supply-Chain Tagged With: "Experimentation and Innovation", "Shifting Sales Channels", BISG, Book Industry Study Group, custom publishing, Making Information Pay, online sales, Ted Hill

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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