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Why publishers need to understand brand

September 23, 2009 by Mike Shatzkin 14 Comments

In the Internet world, brands will be more important than they’ve ever been before. Why? Because as the number of choices available to anybody seeking anything proliferate, brand is the shortcut that allows choices to be made quickly and reliably. And the Internet does nothing better than presenting us with more choices for any quest […]

Filed Under: Community, General Trade Publishing, New Models, Publishing, Vertical Tagged With: Dummies, Epicurious, Etsy, Fivethirtyeight.com, Mark Bide, Politico, Ravelry, The Food Network

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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