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Publishers, brands, and the change to b2c

September 6, 2010 by Mike Shatzkin 42 Comments

I’ve been in the book business for a long time, more than 48 years since my first job on the sales floor of Brentano’s bookstore. For over 37 years it has been my fulltime occupation. My father started his career in books just before I was born, so I have been meeting publishing people more or […]

Filed Under: Community, General Trade Publishing, New Models, Publishing, Supply-Chain, Vertical Tagged With: Abrams, Dummies, Harlequin, Knopf, Markus Dohle, Penguin, Potter Crafts, Publishing Perspectives, Random House, Watson-Guptill

Why publishers need to understand brand

September 23, 2009 by Mike Shatzkin 14 Comments

In the Internet world, brands will be more important than they’ve ever been before. Why? Because as the number of choices available to anybody seeking anything proliferate, brand is the shortcut that allows choices to be made quickly and reliably. And the Internet does nothing better than presenting us with more choices for any quest […]

Filed Under: Community, General Trade Publishing, New Models, Publishing, Vertical Tagged With: Dummies, Epicurious, Etsy, Fivethirtyeight.com, Mark Bide, Politico, Ravelry, The Food Network

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author

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