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Here’s a real vertical: PoetrySpeaks.com

November 4, 2009 by Mike Shatzkin 13 Comments

I have been imagining “verticals” for more than ten years. My BEA speech earlier this year postulated that publishing power would shift from controlling “IP” to controlling “eyeballs.” Lots of publishers have complimented me on my insights and have told me “we’re thinking along the same lines.” But what I see are mostly product catalogs organized […]

Filed Under: Authors, Community, Digital Book World, General Trade Publishing, Industry Events, New Models, Publishing, Vertical Tagged With: Dominique Raccah, PoetrySpeaks, Rod McKuen, Sourcebooks

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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