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Getting an award and getting caught up with innovation with BISG

April 21, 2019 by Mike Shatzkin Leave a Comment

The Book Industry Study Group, or BISG, is a book publishing trade organization now headed by Brian O’Leary that was formed to be pan-industry. They were preceded by the Association of American Publishers (AAP) and the American Booksellers Association (ABA), but those were two “sides” of the book trade with their own interests, and they […]

Filed Under: Autobiographical, Conferences, Digital Book World, General Trade Publishing, Industry Events, Licensing and Rights, New Models, Publishing History, Supply-Chain, Technology Tagged With: Alison Rich, Apple, Barnes & Noble, BISG, Book Industry Study Group, Booknet Canada, Bradley Metrock, Brian O'Leary, Carolyn Pittis, Christopher Kenneally, climatechangeresources.org, Copyright Clearance Center, Curtis Brown, Dominique Raccah, Eleanor Shatzkin, Ginger Clark, Google, Hachette, HarperCollins, Ingram, Jess Johns, Kindle, Lena Tabori, Leonard Shatzkin, Maja Thomas, Michael Tamblyn, MVB U.S. Michael Cader, Planned Production, PRH, PublishersLunch, Rakuten Kobo, ReaderLink, Sally Dedecker, Sandy Paul, Sourcebooks, Story Fit, Ted Hill, Wattpad, Welman Digital

A great step forward by Sourcebooks which we expect other publishers will imitate

April 25, 2016 by Mike Shatzkin Leave a Comment

Since I started working with Peter McCarthy, he has been impressing me with the importance of publishers doing “research” in the digital age, by which he means “audience research” done with a variety of online tools. That audience research should inform what publishers do to market their books by identifying, segmenting, locating, and understanding the […]

Filed Under: General Trade Publishing, Marketing, New Models, SEO Tagged With: Barnes & Noble, Facebook Audience Insights, Google Trends, Logical Marketing, Moz, Peter McCarthy, Shelf-Awareness, SimilarWeb, Sourcebooks

If the industry is changing, publishing house structures, processes, and budgets need to change too

March 17, 2016 by Mike Shatzkin 30 Comments

A thought kept recurring — one I’ve written about before — while I was learning new stuff at Digital Book World last week. The structure of publishing houses and of the publishing process as it has developed over the past century make some of the challenges and opportunities of publishing in the emerging digital era […]

Filed Under: Digital Book World, General Trade Publishing, Licensing and Rights, Marketing, New Models Tagged With: "Put Me in the Story", Amazon, Andrew Rhomberg, Data Guy, DBW, Dominique Raccah, Jellybooks, Jess Johns, Logical Marketing Agency, Marcus Leaver, Mary Ann Naples, New York Times, Pete McCarthy, Quarto, Quarto Knows, Rodale, Simple Truths, Sourcebooks

News this week that demonstrates how timely Digital Book World programming can be…and a thought about Amazon bookstores

February 4, 2016 by Mike Shatzkin 25 Comments

There are some days that the news I see just makes me feel so good about the programming we’re doing for this year’s Digital Book World. One of those days was earlier this week when the news pointed directly to three items on our program. As I wrote in the last post, we have an entire […]

Filed Under: Digital Book World, General Trade Publishing, Industry Events, New Models, rights, Supply-Chain, Technology, Vertical Tagged With: "Put Me in the Story", "This Is Your Cookbook", Abbott Communications, Barnes & Noble, Charlotte Abbott, DeSilva + Phillips, Dominique Raccah, Fred Argir, Harvard Common Press, Ingram Content Group, Joanna Stone Herman, John Ingram, Katherine McCahill, Ken Fund, Marcus Leaver, Mary Ann Naples, NetGalley, Penguin Random House, Quarto, QuartoKnows, Rodale, Sourcebooks, South by Southwest, Susan Ruszala, SXSW, Wall Street Journal

Transformation of companies and the book industry itself are not just 21st century phenomena

January 27, 2016 by Mike Shatzkin 5 Comments

Company transformation is a major theme at this year’s Digital Book World conference. By “transformation” we mean substantial changes in a company’s business model or core competencies or revenue streams. We found eight worthy companies to speak on this subject. Six of them — Houghton Mifflin Harcourt, Ingram, Quarto, Rodale, Sourcebooks, and Wiley — are […]

Filed Under: Digital Book World, General Trade Publishing, Industry Events, Marketing, New Models, Print-On-Demand, Publishers Launch Conferences, Publishing History, Scale, Supply-Chain, Technology Tagged With: ABA Convention, Amazon, American Booksellers Association, Baker & Taylor, BEA, Bell & Howell, BookPage, Daniel Berkowitz, DBW blog, Diversion Books, Harry Hoffman, Houghton Mifflin Harcourt, Ingram, Jeff Bezos, Joe Esposito, John Ingram, Lightning Print, Michael Zibart, microfiche reader, Nashville Tennessean, NetGalley, Quarto, Reed Exhibitions, Rodale, Sourcebooks, Wiley

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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