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Selling the backlist (and other things) and finding the next battleground

December 28, 2010 by Mike Shatzkin 15 Comments

My generation of publishers is distinguished by a few that really understand the opportunities and value to the enterprise of selling backlist and creating evergreens. Peter Workman is the master of this. Quite aside from the intrinsic quality and appeal of much of what he publishes — which is considerable — he has always pushed […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, New Models, Publishing History, Vertical Tagged With: "Gemstones of the World", "What to Expect When You're Expecting", Charlie Nurnberg, Peter Workman, Sterling Publishing

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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