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Frankfurt is still vast, but it seems to be getting smaller

October 17, 2014 by Mike Shatzkin 6 Comments

I’ve spent more than half-a-year of my life in Frankfurt, one week at a time. My first Fair was 1976 so this would have been my 39th if I attended them all. I think I missed two, so that’s 37. I love it and I get enormous commercial benefit from it. I can’t understand people […]

Filed Under: Conferences, General Trade Publishing, Global, Industry Events, Licensing and Rights, Publishers Launch Conferences, Publishing History Tagged With: BEA, BISG, Casablanca Bar, Charlie Nurnberg, Frankfurt Book Fair, Gwyn Headley, Hachette, IDPF, Logical Marketing, London Book Fair, Meridien ParkHotel, Michael Cader, Peter McCarthy, Quarto, Sterling

Publishers need to rethink their marketing deployments and tactics in the digital age to take advantage of their backlists

July 28, 2014 by Mike Shatzkin 15 Comments

Well-articulated complaints about the way traditional publishing compares to self-publishing have recently been posted by two accomplished authors, one who writes fiction and one who writes non-fiction. These point to what most publishers really should already know. Some fundamental and time-honored truths about publishing need to be reexamined as we continue the digital transition. And […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Technology Tagged With: Charlie Nurnberg, Logical Marketing, Open Road, Pete McCarthy, Sterling

Supply chain analysis could get even more important as store sales diminish

January 3, 2011 by Mike Shatzkin 20 Comments

http://mikeshatzkin.wpengine.com/a-coming-new-obsession-how-to-handle-a-smaller-print-book-business

One thing that has changed considerably in the last 20 years is the amount of information publishers have about what is going on in the supply chain: that is, they can track the books between their own warehouse and the end consumer purchase. The Big Kahuna of information, of course, is provided by BookScan, based on cash register capture of data as books are sold at outlets all over the country. BookScan not only lets its

Filed Under: Digital Book World, General Trade Publishing, Publishing, Supply-Chain Tagged With: Alison Lazarus, Amazon, Baker & Taylor, Barnes & Noble, Books-a-Million, BookScan, Borders, Charlie Nurnberg, Chronicle, David Wilk, David Young, Hachette, Harcourt, HarperCollins, Harvard University Press, Ingram, Jaci Updike, Macmillan, Michael Selleck, National Book Network, Penguin, Perseus, Random House, Rich Freese, S&S, Scholastic, Sterling Publishing, Supply Chain Tracker, University of California Pres, University of Chicago Press, Yale University Press

Selling the backlist (and other things) and finding the next battleground

December 28, 2010 by Mike Shatzkin 15 Comments

My generation of publishers is distinguished by a few that really understand the opportunities and value to the enterprise of selling backlist and creating evergreens. Peter Workman is the master of this. Quite aside from the intrinsic quality and appeal of much of what he publishes — which is considerable — he has always pushed […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, New Models, Publishing History, Vertical Tagged With: "Gemstones of the World", "What to Expect When You're Expecting", Charlie Nurnberg, Peter Workman, Sterling Publishing

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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