The Idea Logical Company, Inc.

The Idea Logical Company provides strategic thought leadership to book and journal publishers and to their trading partners. As digital book publishing futurists, we have a special interest in the challenges and opportunities presented by digital change.

Some of Idea Logical’s recent projects include:

• Helping a major trade publisher measure the cost and impact of digital marketing
• Assessing the cost of galleys and ARCs for two major trade publishers
• Measuring the potential savings from better printing decisions for a major trade publisher
• Assessing the capabilities of eight Digital Asset Distributors in the US and Europe
• Co-organizing and speaking at DADs conferences in New York and London
• Helping strategize and execute the launch of a new platform for the industry to connect publishers and reviewers
• Designing and installing a new production scheduling system for an illustrated book publisher
• Defining use cases and calculating ROI impact for a publisher considering engaging a Digital Asset Distributor
• Delivering addresses to industry gatherings at BookExpo America, London Book Fair, Frankfurt Book Fair, and for publishers in Sydney, Australia
• Co-organizing and emceeing Google’s “Unbound” conference in New York City