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The end of the general trade publishing concept

October 19, 2020 by Mike Shatzkin Leave a Comment

My brilliant friend Joe Esposito has written a piece to explain why Penguin Random House would want to acquire Simon & Schuster.  I have also been thinking about why PRH, or any of the other three of the “Big Five”, would want to acquire S&S. In fact, two of the three, Hachette and HarperCollins, have […]

Filed Under: General Trade Publishing, Marketing, New Models, Print-On-Demand, Publishing, Publishing History, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: Big Five, Dan Gerstein, Gotham Publishing Solutions, Hachette, HarperCollins, Howtopublishbooks.com, Ingram, IngramSpark, Joe Esposito, John Sargent, Julie Blattberg, Macmillan, Penguin Random House, PRH, Robin Cutler, Simon & Schuster, Tom McCormack

Getting an award and getting caught up with innovation with BISG

April 21, 2019 by Mike Shatzkin Leave a Comment

The Book Industry Study Group, or BISG, is a book publishing trade organization now headed by Brian O’Leary that was formed to be pan-industry. They were preceded by the Association of American Publishers (AAP) and the American Booksellers Association (ABA), but those were two “sides” of the book trade with their own interests, and they […]

Filed Under: Autobiographical, Conferences, Digital Book World, General Trade Publishing, Industry Events, Licensing and Rights, New Models, Publishing History, Supply-Chain, Technology Tagged With: Alison Rich, Apple, Barnes & Noble, BISG, Book Industry Study Group, Booknet Canada, Bradley Metrock, Brian O'Leary, Carolyn Pittis, Christopher Kenneally, climatechangeresources.org, Copyright Clearance Center, Curtis Brown, Dominique Raccah, Eleanor Shatzkin, Ginger Clark, Google, Hachette, HarperCollins, Ingram, Jess Johns, Kindle, Lena Tabori, Leonard Shatzkin, Maja Thomas, Michael Tamblyn, MVB U.S. Michael Cader, Planned Production, PRH, PublishersLunch, Rakuten Kobo, ReaderLink, Sally Dedecker, Sandy Paul, Sourcebooks, Story Fit, Ted Hill, Wattpad, Welman Digital

Lots of Spanish speakers in the United States, but not so much of a book market for Spanish books

April 19, 2018 by Mike Shatzkin Leave a Comment

Somebody somewhere reported last month that the United States is the home country to the second largest number of Spanish-speakers in the world, after Mexico. Since I am speaking in Madrid to Spanish publishers at the end of May, that seemed like something I should learn more about. The US must be a market. The […]

Filed Under: General Trade Publishing, Global, Licensing and Rights, Marketing, rights, Supply-Chain, Unbundling, Uncategorized, Vertical Tagged With: Amazon, American Book Group, Atria, Baker & Taylor, Barnes & Noble, Carlos Ruiz Zafon, Costco, Dan Brown, E L James, Gabriel Garcia Marquez, George R. R. Martin, Hachette, HarperCollins, HarperCollins Espanol, HarperCollins Iberica, Ingram, Isabel Allende, Jenni Rivera, John Grisham, Judith Curr, Junot Diaz, Laura Esquivel, Paulo Coelho, Penguin Random House, PRH Grupo Editorial, ReaderLink, Roberto Bolano, Sandra Cisneros, Simon & Schuster, Spanish Publishers, Stephen King

Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

The “Big Change” era in trade book publishing ended about four years ago

July 11, 2016 by Mike Shatzkin 8 Comments

Book publishing is still very much in a time of changing conditions and circumstances. There are a host of unknowables about the next several years that affect the shape of the industry and the strategies of all the players in it. But as publishers, retailers, libraries, and their ecosystem partners prepare for whatever is next, […]

Filed Under: Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: "Electronic Publishing and Rights", Amazon, Apple, Barnes & Noble, Borders, CreateSpace, Edelweiss, Firebrand, Hachette, HarperCollins, iBookstore, iPad, iPhone, Kindle, Kobo, Macintosh, Macmillan, NetGalley, Nook, Palm Pilot, Penguin, Publishers Weekly, Random House, Simon & Schuster, Steve Jobs, US Department of Justice, Voyager Expanded Book

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Thoughts about what Covid and 2020 mean for book publishing
  • Introducing ClimateChangeResources.org, organizing and contextualizing the challenge we all face
  • The end of the general trade publishing concept
  • What James Daunt did and did not say about Barnes & Noble’s future
  • Both the supply chain and book marketing are forever changed by Coronavirus
  • The supply chain for book publishing is being changed by Coronavirus too
  • Two pretty easy ways to add revenue that most publishers are missing
  • What is causing the uptick in independent bookstores?
  • 2020: Zero year thoughts about the changes in book publishing
  • Should Barnes & Noble rethink its supply chain?

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  • The end of the general trade publishing concept

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