Just before the world changed, about five months ago on February 18th, we wrote in this space about two initiatives that made sense for all publishers to employ to raise revenues and profits. One was Ingram’s Guaranteed Availability Program (GAP), which connects their Lightning print-on-demand capability to their ability to ship within 24 hours, delivering […]
Two pretty easy ways to add revenue that most publishers are missing
The biggest publishers today are regularly delivering improved profit performance on a flat or declining sales base. This masks a troubling truth about today’s book business. The core asset base of a book publisher is “performing titles”: the books that are delivering measurable revenues. The more of them there are the healthier the business is. […]
A lot has changed in book publishing in the last ten years
I am returning this September to speak at Digital Book World, a conference I helped to found and then programmed for its first seven years. (One motivation to go back is to promote my new book.) The occasion calls for some reflection. DBW itself has changed, having passed from book publishing company ownership to tech-information […]
Making Information Pay 2010: Points of No Return
We have a program packed with information which we always strive for here at Making Information Pay. This conference, as usual, is about what’s changing in our publishing world right now and how we should address it. Before I walk us through this morning’s program, I want to give you two snapshots of the future, first as I see it and then as it was reflected in the answers you and others gave to the survey that tied into this year’s event.
VIDEO: Planning for a Long Career in an Industry That’s Changing
Mike’s speech to a packed house at Hachette, as part of a lunchtime lecture series known as The Publishing Point. Delivering what proved to be a thought-provoking and farsighted view of the future of the book industry, Mike had some clear advice for those planning a long career in publishing: the companies that will succeed will be those that focus on building compelling content for well-defined “vertical communities.”
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