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The author-publisher deal needs tweaking

March 12, 2009 by Mike Shatzkin 5 Comments

I just want to riff briefly on a challenge; I am still thinking about what might be a solution, or even an approach to a solution. Here’s the challenge. We need some creative dealmaking between authors and publishers. The partnership is getting more complicated. Publishers (will always) need authors and (most) authors (still) need publishers. […]

Filed Under: Authors, Community, General Trade Publishing, New Models, Publishing, Vertical Tagged With: author contracts, export royalties, royalties

Enhanced Ebooks, Part 3

March 11, 2009 by Mike Shatzkin 4 Comments

This is the third and final post of a series which spells out a new ebook strategy for trade publishers, expressed in the form of a letter from the publisher to its authors. The first post — the beginning of the letter — expressed the publisher’s intention to invest in a database of digital assets […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing Tagged With: Enhanced ebooks, John Warren, Rand Corporation, TTS

Enhanced Ebooks, Part 2

March 5, 2009 by Mike Shatzkin 9 Comments

This is the second post of a series which spells out a new ebook strategy for trade publishers, expressed in the form of a letter from the publisher to its authors. The first post — the beginning of the letter — expressed the publisher’s intention to invest in a database of digital assets to enhance […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain Tagged With: author promotion, embedded videos, external links, Internal links

Enhanced Ebooks, Part 1

March 3, 2009 by Mike Shatzkin 10 Comments

I want to try to lay out a strategic approach to enhanced ebooks which I believe is more extensive than any general house has shown an inclination to pursue so far. I thought the clearest way to express this would be as a letter to an author which is, after all, how a strategic approach […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing, Vertical Tagged With: ebook economics, ebook pricing, Enhanced ebooks, Scrollmotion, Stanza

First old publishing story: Brentano’s in 1962

February 28, 2009 by Mike Shatzkin 9 Comments

My first real “job” in publishing was working as a sales clerk at Brentano’s flagship bookstore on 5th Avenue in the summer of 1962. I was deployed to the paperback department, which had opened only weeks before. In those days, almost all real consumer paperbacks were “mass-market”, rack-sized paperbacks. And almost all of what we […]

Filed Under: Authors, Autobiographical, Chuckles, Publishing History, Supply-Chain Tagged With: Brentano's, John Dos Passos, Mayor Wagner, paperbacks 1962

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s

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Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
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  • New Models
  • Politics
  • Print-On-Demand
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  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
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  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram

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