When Barnes & Noble interrupted Holiday week day-dreaming to announce that recently elevated CEO Demos Parneros had been abruptly dismissed for a contract violation that also eliminated his severance, it not only ignited a minor industry of speculation about “what happened?” but it also called attention to the commercial situation at Barnes & Noble. And […]
The dominance of Amazon needs to be addressed but it is far more attributable to natural circumstances than it is anybody’s fault
As things evolve in an era of rapid change, it is human nature to assign credit or blame for any drastic alterations in circumstances. And so we have the book business, with its last remaining chain store behemoth, Barnes & Noble, in a period of obvious decline and presenting the clear possibility that the book […]
A changing book business: it all seems to be flowing downhill to Amazon
Amazon’s introduction of the Kindle in 2007 was followed rapidly by other ebook systems — Kobo, Google, B&N’s Nook, and Apple’s iBook — and widely-available print-on-demand capabilities for printed books offered by Ingram (Lightning Print was already a decade old) and Amazon’s CreateSpace. Amazon had long exploited price as a weapon in the marketplace, discounting […]
Book publishers do not do SEO like the big guys do although they could
Partner Pete McCarthy pointed me to an article a couple of weeks ago that also introduced me to a website called Viperchill and its gifted, self-promoting SEO/Marketing creator, Glen Allsopp. The linked post, which I strongly urge you to read, enumerates quite painstakingly the techniques used by 16 online media companies with a large portfolio […]
Full text examination by computer is very unlikely to predict bestsellers
PW currently has a story on a forthcoming St. Martin’s book called “The Bestseller Code: Anatomy of The Blockbuster Novel” in which authors Jodie Archer and Matthew L. Jockers “claim they created an algorithm that identifies the literary elements that guarantee a book a spot on the bestseller lists.” As readers of The Shatzkin Files know, […]
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