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Learning what every publisher needs to know these days about direct response

September 13, 2010 by Mike Shatzkin 36 Comments

Until his knee gave out a couple of years ago, I used to run regularly with a Big Six C-level executive. In about 2007 I told him I thought all the big publishers needed, but lacked, a complete and thought-through email list compilation and marketing strategy and policy. I suggested we could help his company […]

Filed Under: Direct response, New Models, Supply-Chain Tagged With: Egremont Associates, Neal Goff, permission marketing, Seth Godin

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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