The Idea Logical Company

  • Blog
  • Speeches
  • Consulting
  • Clients
  • Media
  • About
  • Contact

The Digital Book World program this year covers the waterfront of the digital transition for book publishing

December 11, 2014 by Mike Shatzkin 2 Comments

(This is a longer-than-usual Shatzkin Files post reviewing the topics and speakers for the 26 breakout sessions at DBW 2015. It serves as a checklist of “things to think about right now” for book publishers living through the experience of digital change. The entire program is here. We decided not to link to each and every […]

Filed Under: Atomization, Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Scale, Self-Publishing, Subscriptions, Supply-Chain, Technology, Vertical Tagged With: "Books in the Digital Age", "Breaking the Page", "Merchants of Culture", :Professor John B. Thompson, Adrian Norman, Alex white, Alyson Forbes, Amanda Edmonds, Amazon, Andrea Fleck-Nisbet, Andrew Dorward, Andrew Weinstein, Angela Tribelli, Annie Lowrey, Apex Content Solutions, Ashleigh Gardner, Ashley Gordon, Association of American Publishers, Atria, Barry Eisler, Barry Lynn, Beni Rachmanov, Bianca D'Arc, Bill Kasdorf, Bill McCoy, BISG, Bitlit, Blloon, Bluefire, Bookbub, BookGenie451, Bookmate, Booksource, Booktracks, Brian Murray, Caitlin Friedman, Carlos Carrenho, Carolyn Pittis, Chris Kennealley, Chris Kubica, Chris Palma, Christine Hung, Citia, CJ Alvarado, Clancy Marshall, Content Marketing Institute, Copyright Clearance Center, Curriculet, Dana Beth Weinberg, Daniel Houghton, Dasilva & Phillips, Dave Cramer, David Burleigh, David Vinjamuri, Defined Learning, Dev Chatillon, Diversion, Douglas Stambaugh, Entangled, Enthrill, ePub Direct, Eric Shanfelt, Erica Lazzaro, Evan Schnittman, F+W Media, Fast Company, Fast Forward Labs, Forbes, Foreign Affairs, Frankfurt Book Fair, Full Fathom Five, Gareth Cuddy, George McBride, George McBride Media Group, Google, Greg Ferguson, Hachette, Hannah Harlow, HarperCollins, HarperCollins Christian Publishing, Heather Myers, Heidi Vincent, Hilary Mason, Houghton Mifflin Harcourt, IDPF, Ingram, Intelligent Television, iShook, James Frey, Jane Friedman, Jared Friedman, Jason Pinter, Jason Singer, Jay Lauf, Jeff Dodes, Jeremy Greenfield, Jess Johns, Joe Esposito, Joe Pulizzi, John B. Thompson, John Clinton, Johnjoe Farragher, Jonathan Stolper, Josh Schanker, Judith Curr, Judith Regan, Keith Fretz, Ken Auletta, Ken Brooks, Kensington, Kerry Dyer, Kevin Franco, Keywords Press, Kindle Unlimited, Knewton, Kobo, Kristin Fassler, Laura Hazard Owen, Len Vlahos, LibreDigital, Liz Pelletier, Logical Marketing, Lonely Planet, Lorraine Shanley, Lucas Wittman, Lynda Hammes, Macmillan, Marcello Vena, Marcus Woodburn, Market Partners, Mary Cummings, Matt Shatz, Matthew Cavnar, McGraw-Hill, Micah Bowers, Michael Tamblyn, Mike Perlis, Nathan Maharaj, National Geographic Books, Neal Goff, Neal Shenoy, Neil Jaffe, New America Foundation, New York Magazine, Next Big Book, Niantic Labs, Nielsen Bookscan, O'Reilly, Open Road Media, OverDrive, Oyster, Paul Belfanti, Paul Cameron, Paul Labay, Pearson, Penguin Random House, Perseus, Peter Borland, Peter Hudson, Peter Kaufman, Peter McCarthy, Peter Meyers, Phaidon, Phil Madans, Polis Books, PW, Quartz, Rachel Chou, Regan Arts, Rick Chapman, Rick Joyce, Robin Warner, Sanders Kleinfeld, Sara Domville, Sara Ittelson, Scholastic, Scott Mebus, Scribd, Seth Godin, Simon & Schuster, Simon Allen, Simon Dunlop, Snippet, Spark No. 9, Speakaboos, Steve Zacharius, Sue Fleming, Ted Hill, Thad McIlroy, The New Yorker, The Street, Thomas Leliveld, Thomas Minkus, Tom Allen, Tom Thompson, U.S. News & World Report, Verso Advertising, Vook, Walter Isaacson, Wattpad, Welman Digital, Wiley, Workman, YouTube

Seven-and-a-half days of conference programming coming up during 4 days in January

December 13, 2012 by Jess 2 Comments

Blog posts have been scarcer for the past couple of months because I’ve been so engaged with a major responsibility: putting together what amounts to 7-1/2 days of conference programming that will be presented on four days next month in New York City. As most readers of this blog probably know, we’re responsible for the […]

Filed Under: Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, New Models, Politics, Publishers Launch Conferences, Self-Publishing, Supply-Chain, Technology, Vertical Tagged With: "Authors Launch", "Children's Publishing Goes Digital", "Wimpy Kid", "Wool", Abrams, Amazon Kindle, Apex, Apple, Ashleigh Gardner, Barbara Marcus, Barnes & Noble, Ben Evans, Bill Kasdorf, Bill McCoy, Black Dog & Leventhal, Bowker, Brain Hive, Brendan Cahill, Brendan Dineen, Brian Defiore, Brian Napack, Candlewick, Capstone, Carnegie-Mellon, Chantal Restivo-Alessi, Chris Bauerle, Citia, Codex, Creative Conduit, Dan Blank, David Houle, David Nussbaum, David Wilk, Disney, Dystel & Goderich, Enders Analysis, Evan Ratliff, F+W Media, Facebook, Gary Gentel, Gary Price, GoodReads, Google, Green Mountain Digital, Hachette, HarperCollins, Houghton Mifflin Harcourt, Hugh Howey, IDPF, INFODocket, Inkling, Jane Dystel, Jason Allen Ashlock, Jay Mandel, Jennifer Weltz, Joe Mangan, John Donatich, Johns Hopkins University Press, JP Leventhal, Karen Lotz, Kate Stark, Kate Wilson, Kobo, Kristin Nelson, Linda Holliday, Lorraine Shanley, Macmillan, Magic Town, Marcus Leaver, Market Partners, Matt Baldacci, Matt MacInnis, Matt Schwartz, Michael Cader, Michael D. Smith, Michael Jacobs, Microsoft, MJ Rose, Nathan Maharaj, Neal Goff, Nook, Nosy Crow, Open Road, Osprey, Patricia Arancibia, Patricia Payton, Patrick Brown, Pearson, Penguin, Perseus, Pete Harris, Pete McCarthy, Peter Hildick-Smith, Poptropica, Porter Anderson, Quarto, Rachel Chou, Random House, Randy Susan Meyers, Reading Rainbow, Rebecca Smart, Rick Joyce, Robert Oeste, RRKidz, Scholastic, Simon Lipskar, Sourcebooks, Stephanie Bowen, Steve Axelrod, Storia, Swanna McNair, Ted Hill, Teddy Goff, The Atavist, The Naggar Agency, Tina Pohlman, Todd McGarity, William Morris Endeavor, Writer's House, Yale University Press

Publishers better start using their scale to price better, and soon!

March 8, 2011 by Mike Shatzkin 49 Comments

It was just about two years ago that I appeared on a panel at a meeting of agents with, among others, Macmillan CEO John Sargent and Sargent made the point that maintaining ebook pricing and margins was one of the critical challenges facing publishers. Ebook sales were still hovering around one percent of the business. […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, New Models, Publishing, Self-Publishing, Supply-Chain Tagged With: Amazon, Barnes & Noble, Christopher Smith, CNET, Dave Slusher, J. A. Konrath, John Sargent, Macmillan, Neal Goff, Random House, Stephen King, The New York Times, USA Today

More about direct response basics: testing, testing, testing

September 15, 2010 by Mike Shatzkin 7 Comments

This is the second post based on our recent conversation with Neal Goff, a longtime publishing executive with extensive experience with direct response who is now consulting to publishers through his firm, Egremont Associates. Because we believe that trade publishers have to become B2C marketers like they have never been before, we think it is […]

Filed Under: Direct response, New Models, Supply-Chain Tagged With: Egremont Associates, Neal Goff

Learning what every publisher needs to know these days about direct response

September 13, 2010 by Mike Shatzkin 36 Comments

Until his knee gave out a couple of years ago, I used to run regularly with a Big Six C-level executive. In about 2007 I told him I thought all the big publishers needed, but lacked, a complete and thought-through email list compilation and marketing strategy and policy. I suggested we could help his company […]

Filed Under: Direct response, New Models, Supply-Chain Tagged With: Egremont Associates, Neal Goff, permission marketing, Seth Godin

Search

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

Interview with Mike Shatzkin

Book Cover: The Book Business: What Everyone Needs to Know

The Book Business: What Everyone Needs to Know

Sign Up

Get The Shatzkin Files posts by email.

Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

Archives

Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
  • General Trade Publishing
  • Global
  • Industry Events
  • libraries
  • Licensing and Rights
  • Marketing
  • New Models
  • Politics
  • Print-On-Demand
  • Publishers Launch Conferences
  • Publishing
  • Publishing History
  • rights
  • Scale
  • Self-Publishing
  • SEO
  • Speeches
  • Subscriptions
  • Supply-Chain
  • Technology
  • Unbundling
  • Uncategorized
  • Vertical

Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business

Pages

  • Blog
  • Consulting
  • In the Media
  • Clients
  • About Us

Follow Mike

  • Facebook
  • LinkedIn
  • Twitter

Search

Copyright © 2023 · eleven40 Pro Theme on Genesis Framework · WordPress · Log in