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Enhanced Ebooks, Part 1

March 3, 2009 by Mike Shatzkin 10 Comments

I want to try to lay out a strategic approach to enhanced ebooks which I believe is more extensive than any general house has shown an inclination to pursue so far. I thought the clearest way to express this would be as a letter to an author which is, after all, how a strategic approach […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing, Vertical Tagged With: ebook economics, ebook pricing, Enhanced ebooks, Scrollmotion, Stanza

Publishing and cash

February 27, 2009 by Mike Shatzkin Leave a Comment

There are few moments as entertaining at any BEA or Frankfurt than the moments I spend shooting the bull with David Godine. But I just read an interview with David that left me scratching my head. Early in the piece, David says: “First, we are privately held and cash flow is far more important than […]

Filed Under: Chuckles, General Trade Publishing, Publishing, Supply-Chain Tagged With: David Godine, managing cash

Amazon’s competitive advantages: will they extend to an ebook world?

February 26, 2009 by Mike Shatzkin 24 Comments

Will Amazon’s 70% or 75% or more market share of physical book sales online, plus the currently market-leading ebook reader, the Kindle, lead to a similar dominance of the ebook market as it grows? Despite the early lead of the Kindle, and the lock-ins provided by DRM, no interoperability, the largest selection of current titles, […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain, Vertical Tagged With: affiliate sales, Amazon, Kindle, smartphones

TTS and audio “rights”

February 25, 2009 by Mike Shatzkin 3 Comments

There are credible voices in the publishing world saying that the text-to-speech capability of Amazon’s new Kindle 2 constitutes a threat to the value of authors’ audio rights.  The most extreme interpretation of the Authors Guild position is that protecting audio rights would extend to prohibiting parents from reading to their kids! But the most recent voice taking […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing Tagged With: audio rights, Joe WikertAuthors Guild, TTS, TTV

Prices of ebooks and related matters

February 24, 2009 by Mike Shatzkin Leave a Comment

A great conversation broke out on the blog for Bob Miller’s new Harper imprint, HarperStudio I realized after I wrote a response that it summarized what might be useful thinking for publishers wrestling with the revenue potential of ebooks because it presents a frame, a way to think about it.  Because it starts at the […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain Tagged With: experimentation, HarperStudio blog, retail margins, value and scarcity

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
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