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The end of the general trade publishing concept

October 19, 2020 by Mike Shatzkin Leave a Comment

My brilliant friend Joe Esposito has written a piece to explain why Penguin Random House would want to acquire Simon & Schuster.  I have also been thinking about why PRH, or any of the other three of the “Big Five”, would want to acquire S&S. In fact, two of the three, Hachette and HarperCollins, have […]

Filed Under: General Trade Publishing, Marketing, New Models, Print-On-Demand, Publishing, Publishing History, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: Big Five, Dan Gerstein, Gotham Publishing Solutions, Hachette, HarperCollins, Howtopublishbooks.com, Ingram, IngramSpark, Joe Esposito, John Sargent, Julie Blattberg, Macmillan, Penguin Random House, PRH, Robin Cutler, Simon & Schuster, Tom McCormack

Transformation of companies and the book industry itself are not just 21st century phenomena

January 27, 2016 by Mike Shatzkin 5 Comments

Company transformation is a major theme at this year’s Digital Book World conference. By “transformation” we mean substantial changes in a company’s business model or core competencies or revenue streams. We found eight worthy companies to speak on this subject. Six of them — Houghton Mifflin Harcourt, Ingram, Quarto, Rodale, Sourcebooks, and Wiley — are […]

Filed Under: Digital Book World, General Trade Publishing, Industry Events, Marketing, New Models, Print-On-Demand, Publishers Launch Conferences, Publishing History, Scale, Supply-Chain, Technology Tagged With: ABA Convention, Amazon, American Booksellers Association, Baker & Taylor, BEA, Bell & Howell, BookPage, Daniel Berkowitz, DBW blog, Diversion Books, Harry Hoffman, Houghton Mifflin Harcourt, Ingram, Jeff Bezos, Joe Esposito, John Ingram, Lightning Print, Michael Zibart, microfiche reader, Nashville Tennessean, NetGalley, Quarto, Reed Exhibitions, Rodale, Sourcebooks, Wiley

Two pieces of news last week that foretell changes in the ebook marketplace

August 24, 2015 by Mike Shatzkin 28 Comments

Two pieces of news this past week and how things play out with them might foretell some things about the direction of the ebook market. One news item is that reading on phones is really taking off.  More than half of ebook consumers use their phones at least some of the time and the number that […]

Filed Under: Direct response, eBooks, General Trade Publishing, Global, Marketing, New Models, Supply-Chain, Vertical Tagged With: Amazon Kindle, Android, Apple, Apple iBooks, Atria, Baen, Carina, DRM, DRM-free, German ebook market, Google, Google Play, Harlequin, Holtzbrinck, iBooks, interstitial reading, iPhone, James Patterson, Joe Esposito, Judith Curr, Kobo, Molly Barton, Nook, O'Reilly, O'Reilly Media, Palm Pilot, Random House, S&S, Serial Box, Tim O'Reilly, Tom Doherty, Tor

The Digital Book World program this year covers the waterfront of the digital transition for book publishing

December 11, 2014 by Mike Shatzkin 2 Comments

(This is a longer-than-usual Shatzkin Files post reviewing the topics and speakers for the 26 breakout sessions at DBW 2015. It serves as a checklist of “things to think about right now” for book publishers living through the experience of digital change. The entire program is here. We decided not to link to each and every […]

Filed Under: Atomization, Authors, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, Marketing, New Models, Scale, Self-Publishing, Subscriptions, Supply-Chain, Technology, Vertical Tagged With: "Books in the Digital Age", "Breaking the Page", "Merchants of Culture", :Professor John B. Thompson, Adrian Norman, Alex white, Alyson Forbes, Amanda Edmonds, Amazon, Andrea Fleck-Nisbet, Andrew Dorward, Andrew Weinstein, Angela Tribelli, Annie Lowrey, Apex Content Solutions, Ashleigh Gardner, Ashley Gordon, Association of American Publishers, Atria, Barry Eisler, Barry Lynn, Beni Rachmanov, Bianca D'Arc, Bill Kasdorf, Bill McCoy, BISG, Bitlit, Blloon, Bluefire, Bookbub, BookGenie451, Bookmate, Booksource, Booktracks, Brian Murray, Caitlin Friedman, Carlos Carrenho, Carolyn Pittis, Chris Kennealley, Chris Kubica, Chris Palma, Christine Hung, Citia, CJ Alvarado, Clancy Marshall, Content Marketing Institute, Copyright Clearance Center, Curriculet, Dana Beth Weinberg, Daniel Houghton, Dasilva & Phillips, Dave Cramer, David Burleigh, David Vinjamuri, Defined Learning, Dev Chatillon, Diversion, Douglas Stambaugh, Entangled, Enthrill, ePub Direct, Eric Shanfelt, Erica Lazzaro, Evan Schnittman, F+W Media, Fast Company, Fast Forward Labs, Forbes, Foreign Affairs, Frankfurt Book Fair, Full Fathom Five, Gareth Cuddy, George McBride, George McBride Media Group, Google, Greg Ferguson, Hachette, Hannah Harlow, HarperCollins, HarperCollins Christian Publishing, Heather Myers, Heidi Vincent, Hilary Mason, Houghton Mifflin Harcourt, IDPF, Ingram, Intelligent Television, iShook, James Frey, Jane Friedman, Jared Friedman, Jason Pinter, Jason Singer, Jay Lauf, Jeff Dodes, Jeremy Greenfield, Jess Johns, Joe Esposito, Joe Pulizzi, John B. Thompson, John Clinton, Johnjoe Farragher, Jonathan Stolper, Josh Schanker, Judith Curr, Judith Regan, Keith Fretz, Ken Auletta, Ken Brooks, Kensington, Kerry Dyer, Kevin Franco, Keywords Press, Kindle Unlimited, Knewton, Kobo, Kristin Fassler, Laura Hazard Owen, Len Vlahos, LibreDigital, Liz Pelletier, Logical Marketing, Lonely Planet, Lorraine Shanley, Lucas Wittman, Lynda Hammes, Macmillan, Marcello Vena, Marcus Woodburn, Market Partners, Mary Cummings, Matt Shatz, Matthew Cavnar, McGraw-Hill, Micah Bowers, Michael Tamblyn, Mike Perlis, Nathan Maharaj, National Geographic Books, Neal Goff, Neal Shenoy, Neil Jaffe, New America Foundation, New York Magazine, Next Big Book, Niantic Labs, Nielsen Bookscan, O'Reilly, Open Road Media, OverDrive, Oyster, Paul Belfanti, Paul Cameron, Paul Labay, Pearson, Penguin Random House, Perseus, Peter Borland, Peter Hudson, Peter Kaufman, Peter McCarthy, Peter Meyers, Phaidon, Phil Madans, Polis Books, PW, Quartz, Rachel Chou, Regan Arts, Rick Chapman, Rick Joyce, Robin Warner, Sanders Kleinfeld, Sara Domville, Sara Ittelson, Scholastic, Scott Mebus, Scribd, Seth Godin, Simon & Schuster, Simon Allen, Simon Dunlop, Snippet, Spark No. 9, Speakaboos, Steve Zacharius, Sue Fleming, Ted Hill, Thad McIlroy, The New Yorker, The Street, Thomas Leliveld, Thomas Minkus, Tom Allen, Tom Thompson, U.S. News & World Report, Verso Advertising, Vook, Walter Isaacson, Wattpad, Welman Digital, Wiley, Workman, YouTube

It is not news to publishers that they have to engage directly with their readers

March 18, 2014 by Mike Shatzkin 40 Comments

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood […]

Filed Under: Direct response, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: 250 Words, Big Five, Book-of-the-Month Club, Bookmarks, Farrar Straus, Hannah Telfer, Holt, Joe Esposito, Literary Guild, Macmillan, Markus Dohle, Osprey, Penguin Random House, Simon & Schuster, St. Martin's, The Bookseller, Thomas & Mercer, Thomas Dunne Books, Tom Weldon, Tor, Tor.com

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
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