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“Automated ebook marketing by Open Road; can anybody else do it?”

September 12, 2022 by Mike Shatzkin Leave a Comment

Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]

Filed Under: Direct response, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain Tagged With: A Love So True, Apple, Automated digital marketing, Bookbub, digital marketing, Early Bird Books, Epic, Fable, Facebook, Hoopla, Ignition, Instagram, Kindle, Kobo, Library Ideas, Murder & Mayhem, Nook, Odillo, Open Road, Open Road Integrated Media, OverDrive, Pinterest, Scribd, The Archive, The Lineup, The Portalist, TikTok, Twitter

How book publishing has changed in recent decades and the puzzling question of what comes next

June 19, 2022 by Mike Shatzkin Leave a Comment

My book business career (on the fringes since 1958 and pretty fully immersed since 1973) has been spent considering the path from “intellectual property creator” to “book purchaser”. This is a world occupied by authors and packagers and agents; by publishers of various sizes and capabilities coordinating the many tasks and steps from the raw […]

Filed Under: Atomization, Authors, General Trade Publishing, Global, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain, Uncategorized Tagged With: Amazon, Amazon Kindle, bookstore sales, direct-to-consumer marketing of books, Ingram Content Companies, Ingram Spark, Kindle, online sales

Every publishing strategy should start with Amazon and Ingram

October 26, 2021 by Mike Shatzkin Leave a Comment

Having been out of the day-to-day of book publishing for a few years now, and — like most people — cut off from most routine commercial conversations in the nearly two years of the pandemic, I took a look at some recent opportunities I encountered online to catch up with today’s book biz realities through […]

Filed Under: General Trade Publishing, Marketing, New Models, Print-On-Demand, Publishing History, Self-Publishing, SEO, Supply-Chain Tagged With: Amazon, Bookbub, Ignition, Ingram, Ingram Insights, IngramSpark, KDP, Kindle, Kindle Direct Publishing, Legible.com, Open Road Integrated Media

Amazon has done so many smart things that some of the best ones get forgotten

March 9, 2021 by Mike Shatzkin Leave a Comment

There’s quite a bit of publishing about publishing going on in the next few weeks. British academic John B. Thompson has written a solid scholarly history of book publishing in the past quarter century or so called “Book Wars” that will publish next month, focused on the arrival of ebooks and how publishers and the […]

Filed Under: eBooks, General Trade Publishing, Marketing, New Models, Publishing History, Supply-Chain Tagged With: "Behemoth, "Book Wars", "The Book Business: What Everyone Needs to Know", "The Family Business", Amazon Rising", Baker & Taylor, I2S2, Ingram, Ingram Internet Support Services, iPad, Jeff Bezos, John B. Thompson, Keel Hunt, Kindle, Nook, Robert Paris Riger, Robin Gaster, Rocket Book, Softbook, Sony Reader, West Margin Books

One big change in book publishing is that it does not require you to have much of an organization to play anymore

September 30, 2019 by Mike Shatzkin Leave a Comment

More than two decades into its digital transition, book publishing has evolved so that a capital-intensive infrastructure is no longer a requirement to successfully develop a book, or a list of books, and bring the books to market. This has resulted in a self-publishing segment, so far almost entirely author-driven, that is substantial in reach […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: Amazon.com, Apple, Audible, Barnes & Noble, Borders, Costco, eBooks, Google, iBookstore, Indigo, Ingram, Ingram Spark, iPad, Kindle, KindleUnlimited, Kobo, Nook, Sony Reader, Walmart

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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