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Imprints in the 21st Century

March 6, 2009 by Mike Shatzkin 17 Comments

HarperCollins announced a new imprint yesterday. And once again, we see no evidence that the big general trade publishers understand how to attack their new challenges in the 21st century. The difficulty for publishers, as readers of mine know, because I’ve written and spoken about it repeatedly, is that the “horizontal” infrastructure that has supported […]

Filed Under: Community, General Trade Publishing, New Models, Publishing, Vertical

Enhanced Ebooks, Part 1

March 3, 2009 by Mike Shatzkin 10 Comments

I want to try to lay out a strategic approach to enhanced ebooks which I believe is more extensive than any general house has shown an inclination to pursue so far. I thought the clearest way to express this would be as a letter to an author which is, after all, how a strategic approach […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing, Vertical Tagged With: ebook economics, ebook pricing, Enhanced ebooks, Scrollmotion, Stanza

Amazon’s competitive advantages: will they extend to an ebook world?

February 26, 2009 by Mike Shatzkin 24 Comments

Will Amazon’s 70% or 75% or more market share of physical book sales online, plus the currently market-leading ebook reader, the Kindle, lead to a similar dominance of the ebook market as it grows? Despite the early lead of the Kindle, and the lock-ins provided by DRM, no interoperability, the largest selection of current titles, […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain, Vertical Tagged With: affiliate sales, Amazon, Kindle, smartphones

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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