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Market research used to be a silly idea for publishers but it is not anymore

June 2, 2015 by Mike Shatzkin 6 Comments

When my father, Leonard Shatzkin, was appointed Director of Research at Doubleday in the 1950s, it was a deliberate attempt to give him license to use analytical techniques to affect how business was done across the company. He had started out heading up manufacturing, with a real focus on streamlining the number of trim sizes […]

Filed Under: Direct response, eBooks, Global, Licensing and Rights, Marketing, New Models, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Anchor Books, Andrew Weber, Dolphin Books, Doubleday, Jason Epstein, Leonard Shatzkin, Logical Marketing, Pete McCarthy, Pinterest, Random House, YouTube

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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