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Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

Big data matters but textual analysis really does not

July 20, 2016 by Mike Shatzkin 1 Comment

I was honored today with a lengthy response to a recent Shatzkin Files post on the Digital Book World blog from Neil Balthasar, who apparently uses techniques similar to those in a forthcoming book “The Bestseller Code: Anatomy of a Blockbuster Novel”. My post had been a response to a PW article announcing the upcoming […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO Tagged With: "The Bestseller Code", Intellogo, Jodie Archer, Logical Marketing, Matthew L. Jockers, Neil Balthasar, Pete McCarthy

Full text examination by computer is very unlikely to predict bestsellers

June 27, 2016 by Mike Shatzkin 22 Comments

PW currently has a story on a forthcoming St. Martin’s book called “The Bestseller Code: Anatomy of The Blockbuster Novel” in which authors Jodie Archer and Matthew L. Jockers “claim they created an algorithm that identifies the literary elements that guarantee a book a spot on the bestseller lists.” As readers of The Shatzkin Files know, […]

Filed Under: Authors, General Trade Publishing, Marketing, Supply-Chain Tagged With: "Mayo Clinic Cookbook", "The Bestseller Code", "To Kill A Mockingbird", Amazon, B&N, BookLamp, Google, James Patterson, Jodie Archer, Logical Marketing, Matthew L. Jockers, Nora Roberts, Pete McCarthy, St. Martin's, Trajectory

A great step forward by Sourcebooks which we expect other publishers will imitate

April 25, 2016 by Mike Shatzkin Leave a Comment

Since I started working with Peter McCarthy, he has been impressing me with the importance of publishers doing “research” in the digital age, by which he means “audience research” done with a variety of online tools. That audience research should inform what publishers do to market their books by identifying, segmenting, locating, and understanding the […]

Filed Under: General Trade Publishing, Marketing, New Models, SEO Tagged With: Barnes & Noble, Facebook Audience Insights, Google Trends, Logical Marketing, Moz, Peter McCarthy, Shelf-Awareness, SimilarWeb, Sourcebooks

There is very profitable revenue that the organizational structure of big publishers makes it hard for them to get

January 14, 2016 by Mike Shatzkin Leave a Comment

In our Logical Marketing work with partner Peter McCarthy over the past couple of years, helping publishers with the next-phase challenges of digital marketing, we have identified three specific cross-functional opportunities that exist in every publishing house that are especially difficult for the biggest ones to address internally. All three of these can unlock substantial […]

Filed Under: Authors, General Trade Publishing, Global, Marketing, Scale, SEO, Supply-Chain Tagged With: Amazon, Ingram, Logical Marketing, Peter McCarthy

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

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  • Google knocked us out for a couple of days, but we’re back!
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