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Imprint consolidation at big houses is a sign of changed times

October 25, 2018 by Mike Shatzkin Leave a Comment

I had reason to learn recently that Ingram has 16 million individual titles loaded in their Lightning Source database ready to be delivered as a bound book to you within 24 hours, if not sooner. So every book coming into the world today is competing against 16 million other books that you might buy. That […]

Filed Under: General Trade Publishing, Marketing, New Models, Scale, Supply-Chain, Vertical Tagged With: "Little Random", Amazon, Atria, Cato Institute, CreateSpace, Crown, Gallery, Ingram Spark, Kindle, Lightning Source, Macmillan, Random House, Simon & Schuster, St. Martin's Press, Tom McCormack, Touchstone

A changing book business: it all seems to be flowing downhill to Amazon

January 22, 2018 by Mike Shatzkin 8 Comments

Amazon’s introduction of the Kindle in 2007 was followed rapidly by other ebook systems — Kobo, Google, B&N’s Nook, and Apple’s iBook — and widely-available print-on-demand capabilities for printed books offered by Ingram (Lightning Print was already a decade old) and Amazon’s CreateSpace. Amazon had long exploited price as a weapon in the marketplace, discounting […]

Filed Under: General Trade Publishing, Marketing, Supply-Chain Tagged With: Amazon, Amazon Publishing, Apple, B&N, BookScan, Bookstat.com, Borders, CreateSpace, Data Guy, Google, Hugh Howey, iBook, Ingram, Kindle, Kobo, Lightning Print, Nook, Penguin, PubTrack, Random House

Introducing a tool to help tackle the critical marketing challenge in digital times: what to work on next

May 23, 2017 by Mike Shatzkin 1 Comment

Every publisher with more than a handful of published titles has a daily challenge to assign the marketing resources available to where they will do the most good. Efforts no longer have to be restricted, as they sensibly were until the most recent past, by what titles have inventory in front of customers on store […]

Filed Under: Authors, General Trade Publishing, Industry Events, Marketing, New Models, Scale, SEO, Supply-Chain, Technology Tagged With: Amazon, Evan Schnittman, OptiQly, Peter McCarthy, Random House, Susan Ruszala

The latest marketplace data would seem to say publishers are as strong as ever

October 18, 2016 by Mike Shatzkin 61 Comments

This post began being written a couple of weeks ago when I recalled some specific misplaced expectations I had for the self-publishing revolution and started to ponder why things happened the way they did in recent years. It turns out a big part of the answer I was looking for provides clarity that extends far […]

Filed Under: Authors, eBooks, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain Tagged With: "Wool", Amanda Hocking, Amazon, Author Earnings, Avon, Barnes & Noble, Bob Mayer, Borders, Boston Bruins, Boston Globe, Bruce Harris, Byliner, Data Guy, Diversion Books, Hearst, Hugh Howey, Ingram, Ingram Spark, Macmillan, Meredith, Michael Cader, Morrow, Nathan Myhrvold, NBC, Norton, Politico, Pronoun, Publishing Perspectives, Random House, Rodale, Scott Waxman, Simon & Schuster, Sterling Publishing, The Atlantic, The Boston Globe, The Guardian, The Huffington Post, The Minneapolis Star-Tribune, The New York Times, The Washington Post, Vook, Whitey Bulger

Changes going on around here

October 5, 2016 by Mike Shatzkin 23 Comments

This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books. For the past couple of years, I have been building a digital marketing business called Logical Marketing with Peter McCarthy and Jess […]

Filed Under: Autobiographical, General Trade Publishing, SEO, Supply-Chain, Technology Tagged With: "What Everyone Needs to Know", BaseballLibrary.com, David Joseph, Evan Schnittman, Hachette, Jess Johns, Logical Marketing, New York Review of Books, OptiQly, Oxford University Press, Penguin, Peter McCarthy, Random House, Robert Riger, Sportsline, Supply Chain Tracker, VISTA

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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