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Not all books and not all subscription services are created equal

June 11, 2014 by Mike Shatzkin 3 Comments

Digital change has forced many book publishers to rethink the mix of their lists. The most obvious aspect of that is the need for increased vertical-, topic- or audience-consciousness. In the days when bookstores did most of the selling, all publishers could reach audiences in stores by being displayed in the right section (or sections). […]

Filed Under: General Trade Publishing, Licensing and Rights, Marketing, New Models, Supply-Chain, Vertical Tagged With: Andrew Savikas, Bank of America, Boeing, Logical Marketing, Oracle, Oyster, Peter McCarthy, Safari, Scribd

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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