Digital change has forced many book publishers to rethink the mix of their lists. The most obvious aspect of that is the need for increased vertical-, topic- or audience-consciousness. In the days when bookstores did most of the selling, all publishers could reach audiences in stores by being displayed in the right section (or sections). […]
Building a new-fangled conference program the old-fashioned way
There is certainly more than one way to build a conference program. I have been putting them together since long before I learned about the concept of “crowd-sourcing”. I’m a bit of a plowhorse about some things so the Digital Book World conference program comes together pretty much the same way as the first digital […]
“Vertical” versus “service”: semantics, nuance, or dueling metaphors?
Andrew Savikas of O’Reilly Media and I definitely agree on some things, the principal one being that it is going to get harder and harder for people to get paid for content. And it is going to become more and more necessary for a publisher to be branded as “of value to the community” to […]