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Random House maintaining a big field force while the industry wisdom is to cut

April 12, 2012 by Mike Shatzkin 21 Comments

I was brought up to believe in the virtues of a large field sales force. One of Dad’s early successes in his career as Director of Research at Doubleday was when he analyzed sales rep effectiveness to advise the company about the optimum number of reps to keep when they combined sales forces that had […]

Filed Under: General Trade Publishing, New Models, Publishing History, Supply-Chain Tagged With: Big Six, Doubleday, Edelweiss, Jaci Updike, Joan Demayo, Leonard Shatzkin, Madeline McIntosh, Markus Dohle, Random House

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
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  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s

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  • Every publishing strategy should start with Amazon and Ingram

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