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Random House maintaining a big field force while the industry wisdom is to cut

April 12, 2012 by Mike Shatzkin 21 Comments

I was brought up to believe in the virtues of a large field sales force. One of Dad’s early successes in his career as Director of Research at Doubleday was when he analyzed sales rep effectiveness to advise the company about the optimum number of reps to keep when they combined sales forces that had […]

Filed Under: General Trade Publishing, New Models, Publishing History, Supply-Chain Tagged With: Big Six, Doubleday, Edelweiss, Jaci Updike, Joan Demayo, Leonard Shatzkin, Madeline McIntosh, Markus Dohle, Random House

Supply chain analysis could get even more important as store sales diminish

January 3, 2011 by Mike Shatzkin 20 Comments

http://mikeshatzkin.wpengine.com/a-coming-new-obsession-how-to-handle-a-smaller-print-book-business

One thing that has changed considerably in the last 20 years is the amount of information publishers have about what is going on in the supply chain: that is, they can track the books between their own warehouse and the end consumer purchase. The Big Kahuna of information, of course, is provided by BookScan, based on cash register capture of data as books are sold at outlets all over the country. BookScan not only lets its

Filed Under: Digital Book World, General Trade Publishing, Publishing, Supply-Chain Tagged With: Alison Lazarus, Amazon, Baker & Taylor, Barnes & Noble, Books-a-Million, BookScan, Borders, Charlie Nurnberg, Chronicle, David Wilk, David Young, Hachette, Harcourt, HarperCollins, Harvard University Press, Ingram, Jaci Updike, Macmillan, Michael Selleck, National Book Network, Penguin, Perseus, Random House, Rich Freese, S&S, Scholastic, Sterling Publishing, Supply Chain Tracker, University of California Pres, University of Chicago Press, Yale University Press

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram
  • Why books are different and why enterprises will be discovering they should be issuing them
  • “Enterprise self-publishing” is coming: the third great disruption of book publishing since the 1990s

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Categories

  • Atomization
  • Authors
  • Autobiographical
  • Baseball
  • Chuckles
  • Climate Change
  • Community
  • Conferences
  • Digital Book World
  • Direct response
  • eBooks
  • Enhanced ebook university
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  • Licensing and Rights
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  • New Models
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  • Scale
  • Self-Publishing
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  • Uncategorized
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Recent Posts

  • How book publishing has changed in recent decades and the puzzling question of what comes next
  • Doubts about the Department of Justice’s objection to the PRH acquisition of S&S
  • Every publishing strategy should start with Amazon and Ingram

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