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Kids book publishers need to massage their data to understand where their books are really going

January 20, 2015 by Mike Shatzkin 4 Comments

The day before Digital Book World (which this year was last Tuesday, January 13th), we organize a conference about publishing for young people called Publishers Launch Kids. Because my involvement with juvie publishing over my half century in the business has been relatively cursory, we are fortunate to have recruited our friend, Lorraine Shanley of […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, Scale, Subscriptions, Supply-Chain, Vertical Tagged With: "Wonder", Big Five, BISAC codes, Lorraine Shanley, Market Partners International, MeeGenius, Nielsen Book, Penguin Random House, Publishers Launch Kids, Smarty Pal, Speakaboos

Enter Curriculet, one of the new ventures signaling the opportunities for publishers in the Common Core

February 24, 2014 by Mike Shatzkin 1 Comment

The new Common Core standards, which are essentially descriptions of things kids should have learned and know by various ages and grades, are now being adopted and adjusted to by elementary and secondary schools across the country. Common Core, besides providing the standards, encourages the practice of educating kids using content not created expressly for […]

Filed Under: eBooks, General Trade Publishing, Licensing and Rights, Marketing Tagged With: "Extremely Loud and Incredibly Close", "Huckleberry Finn", "Scarlet Letter", "Wonder", Biblionasium, Common Core, Copyright Clearance Center, Curriculets, Jason Singer, McGraw-Hill, Pearson, Penguin Random House, Smarter Balanced

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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Recent Posts

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  • Should Barnes & Noble rethink its supply chain?
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  • One big change in book publishing is that it does not require you to have much of an organization to play anymore

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