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“The Book Business” is my new book

March 10, 2019 by Mike Shatzkin Leave a Comment

On Tuesday night, March 12, I’ll be enjoying a party thrown by my publisher Oxford University Press at The Strand Bookstore (email [email protected] if you want to come) for “The Book Business: What Everyone Needs to Know”, which I co-authored with Robert Paris Riger. This event follows our delivery of the complete manuscript by about […]

Filed Under: General Trade Publishing, Marketing, Publishing History, Supply-Chain Tagged With: "The Book Business: What Everyone Needs to Know", Connie Sayre, Dan McNamee, Lorraine Shanley, Lucy Randall, Market Partners International, OUP, Oxford University Press, Robert Paris Riger

Special People and Book Publishing

February 12, 2018 by Mike Shatzkin Leave a Comment

It is a safe contention that few people whose primary career motivation is “to get rich” go into book publishing. What attracts folks to our business are other life objectives. Over the six decades I’ve been interacting with publishing professionals, I have come to see that reality as a feature, not a bug. It is […]

Filed Under: Autobiographical, Conferences, General Trade Publishing, Industry Events, Publishing History, Supply-Chain Tagged With: Barnes & Noble, BISG, Book Industry Study Group, Brian O'Leary, climatechangeresources.org, Constance Sayre, Dan McNamee, Dan Weiss, Lena Tabori, Lorraine Shanley, Market Partners International, Martin Levin, Publishing and Media Group, Robert Riger, Sandy Paul, SparkNotes

It is being proven that smaller bookstores can work commercially

October 25, 2015 by Mike Shatzkin 10 Comments

Sometimes it takes a decade or more for an insight to be validated, but it is always nice when it happens. Around the turn of the century, I was developing a business called “Supply Chain Tracker”, which had a nice client base for a few years. What we did was take the data feeds — […]

Filed Under: Digital Book World, General Trade Publishing, Marketing, New Models, Publishing History, Supply-Chain Tagged With: Amazon, Anna Borne Minberger, B&N, Baker & Taylor, Barnes & Noble, Bonniers, Books-a-Million, Borders, Brentano's, Cambridge University Press, Charles Nurnberg, Frankfurt Book Fair, Ingram, Leonard Shatzkin, Lorraine Shanley, Market Partners, Pocket Shop, Sterling Publishing, Steve Clark

Considering the very wide range of digital change topics that should be candidates for discussion at DBW 2016

May 26, 2015 by Mike Shatzkin 17 Comments

The challenge for the book business for the past decade has been rapid and less-than-predictable changes in the ecosystem because of digital. There are two underlying shifts that fundamentally alter the ecosystem: people substituting ebook consumption for print book consumption and people substituting online purchase of printed books for buying them in stores. These two […]

Filed Under: Authors, Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Industry Events, libraries, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, rights, Scale, Self-Publishing, SEO, Supply-Chain, Technology Tagged With: Amazon, Apple, Barnes & Noble, Borders, Conference Council, Digital Book World, Jess Johns, Lorraine Shanley, Publishers Launch Kids, TTS

Kids book publishers need to massage their data to understand where their books are really going

January 20, 2015 by Mike Shatzkin 4 Comments

The day before Digital Book World (which this year was last Tuesday, January 13th), we organize a conference about publishing for young people called Publishers Launch Kids. Because my involvement with juvie publishing over my half century in the business has been relatively cursory, we are fortunate to have recruited our friend, Lorraine Shanley of […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishers Launch Conferences, Scale, Subscriptions, Supply-Chain, Vertical Tagged With: "Wonder", Big Five, BISAC codes, Lorraine Shanley, Market Partners International, MeeGenius, Nielsen Book, Penguin Random House, Publishers Launch Kids, Smarty Pal, Speakaboos

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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The Book Business: What Everyone Needs to Know

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