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If you could fix something, what would you fix?

March 9, 2009 by Mike Shatzkin 2 Comments

The question asked on an email list of digerati-types was: “On the trade side of the business, what are some of the unmet challenges, the unsolved conundrums, at the intersection of books & technology? If you could fix something, what would you fix?” 1. Enhanced ebooks. Nobody seems to have developed a standardized way to […]

Filed Under: eBooks, General Trade Publishing, New Models, Print-On-Demand, Publishing, Supply-Chain Tagged With: branding, catalogs, email list strategy, Enhanced ebooks, launching new titles, print collateral, sales conferences, StartWithXML workflow

Second old publishing story: the first great book supply chain tech disruption

March 7, 2009 by Mike Shatzkin 2 Comments

Before the early 1970s, wholesalers to the trade were local and carried a relatively small number of titles. Their main job was to back up bestsellers and local booksellers went direct to the publishers for just about everything else. Baker & Taylor was national, but focused on the library market. And Ingram was a small […]

Filed Under: General Trade Publishing, Publishing, Publishing History, Supply-Chain Tagged With: B. Dalton, Baker & Taylor, Bell & Howell, Harry Hoffman, Ingram, Michael Zibart

Enhanced Ebooks, Part 2

March 5, 2009 by Mike Shatzkin 9 Comments

This is the second post of a series which spells out a new ebook strategy for trade publishers, expressed in the form of a letter from the publisher to its authors. The first post — the beginning of the letter — expressed the publisher’s intention to invest in a database of digital assets to enhance […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain Tagged With: author promotion, embedded videos, external links, Internal links

Amazon in the ebook age, reconsidered

March 4, 2009 by Mike Shatzkin 3 Comments

Amazon made a huge leap to the front of the iPhone line. Putting a Kindle reader on the iPhone for free through the App Store enables shopping at Amazon’s Kindle store and then a direct download into the iPhone (or into the Kindle, or both!) This means reasonably good book merchandising and one-click. The reader […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain, Uncategorized Tagged With: Amazon, DRM, epub, interoperability, iPhone, Kindle

Publishers need to be clearer about their rights

March 4, 2009 by Mike Shatzkin Leave a Comment

Some of the recent conversation about ebook fair use sparked by the Kindle-and-audio incident made me recall that Joe Esposito and I had written about this problem in Publishers Weekly more than two years ago. We had a different catalyst for our thinking; at the time, we were wondering what the rules should be for […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain Tagged With: electronic rights, fair use, Google Library, Joe Esposito, Publishers Weekly, snippets

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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