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Books as brands and the opportunities to sell book-branded merchandise

November 5, 2015 by Mike Shatzkin 4 Comments

There’s a lot in this post that anticipates conversations we will have at Digital Book World 2016, coming up March 7-9 at the New York Hilton. “Transformation” will be an important theme at that event and nothing says “transformation” more than revenue sources you didn’t used to have. It was really 20 years ago that […]

Filed Under: Authors, Direct response, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Supply-Chain Tagged With: "Bad Feminist", "Halloween Scare", "I Love You So", "Put Me in the Story", "This Is Your Cookbook", Agatha Christie, Amazon, Bookperk, Chronicle, F+W Media, Greatness Summit, HarperCollins, Lost My Name, Macmillan, Marianne Richmond, Notorious RBG, PMITS, Quarto, Rodale, Roxane Gay, Sourcebooks, Tor.com

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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