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Books as brands and the opportunities to sell book-branded merchandise

November 5, 2015 by Mike Shatzkin 4 Comments

There’s a lot in this post that anticipates conversations we will have at Digital Book World 2016, coming up March 7-9 at the New York Hilton. “Transformation” will be an important theme at that event and nothing says “transformation” more than revenue sources you didn’t used to have. It was really 20 years ago that […]

Filed Under: Authors, Direct response, General Trade Publishing, Licensing and Rights, Marketing, New Models, rights, Supply-Chain Tagged With: "Bad Feminist", "Halloween Scare", "I Love You So", "Put Me in the Story", "This Is Your Cookbook", Agatha Christie, Amazon, Bookperk, Chronicle, F+W Media, Greatness Summit, HarperCollins, Lost My Name, Macmillan, Marianne Richmond, Notorious RBG, PMITS, Quarto, Rodale, Roxane Gay, Sourcebooks, Tor.com

My personal list of what should be top-of-mind for publishers around digital change today

May 20, 2015 by Mike Shatzkin 12 Comments

What are the most important digital change issues publishers face? To prepare for DBW 2016, we need to decide what publishers need to be thinking about and learning about next March, when the seventh annual DBW will take place. It would be extremely limiting for that selection to be based on my thoughts and opinions […]

Filed Under: Conferences, Digital Book World, Direct response, eBooks, General Trade Publishing, Global, Licensing and Rights, Marketing, SEO, Supply-Chain Tagged With: Amazon, Big Five, Dan Lubart, DBW 2016, Digital Book World, Google, Hachette, HarperCollins, Ingram, Iobyte Solutions, Penguin Random House, Tor.com, Vearsa

Four of the big five have new deals with Amazon and only the biggest is still to negotiate one

April 24, 2015 by Mike Shatzkin 5 Comments

A reporter called earlier this week focused on what he figures are the upcoming negotiations over trading terms between Amazon and Penguin Random House. I had observed when Amazon was throwing sharp elbows at Hachette during their contractual dispute that Amazon wouldn’t try similar tactics with PRH. Since then, with HarperCollins and Amazon having announced […]

Filed Under: Direct response, eBooks, General Trade Publishing, Marketing, New Models, Subscriptions, Supply-Chain Tagged With: Abrams, Amazon, B&N Nook, Big Five, Big Six, Bloomsbury, Books-a-Million, Cambridge, Chronicle, DOJ, Egmont, Following Four, Google Play, Hachette, HarperCollins, Harry Potter, iBookstore, Justice Cote, Kindle Unlimited, Kobo, Macmillan, Oxford, Oyster, Penguin Random House, PRH, Quarto, Running Press, Scholastic, Scribd, Simon & Schuster, Tor.com

It is not news to publishers that they have to engage directly with their readers

March 18, 2014 by Mike Shatzkin 40 Comments

Since the merger that has created Penguin Random House, there has been precious little speculation (except by me, as far as I can tell) about what this new behemoth in trade book publishing could do to exploit their scale in new and innovative ways. Their scale advantage is huge. PRH has something in the neighborhood […]

Filed Under: Direct response, General Trade Publishing, Marketing, New Models, Scale, Self-Publishing, Supply-Chain, Vertical Tagged With: 250 Words, Big Five, Book-of-the-Month Club, Bookmarks, Farrar Straus, Hannah Telfer, Holt, Joe Esposito, Literary Guild, Macmillan, Markus Dohle, Osprey, Penguin Random House, Simon & Schuster, St. Martin's, The Bookseller, Thomas & Mercer, Thomas Dunne Books, Tom Weldon, Tor, Tor.com

Publishers Launch conference at BEA will cover a wide range of digital change issues

May 29, 2012 by Jess 7 Comments

What are the important topics to discuss today concerning publishing and digital change? I think we’ve got most of them covered at Publishers Launch BEA, the one-day conference we’ll stage at the Javits Center next Monday, June 4. Our all-day event has sixteen distinct presentations and panels. There may be a topic of interest to […]

Filed Under: eBooks, General Trade Publishing, Global, Industry Events, Licensing and Rights, New Models, Publishers Launch Conferences, Supply-Chain Tagged With: "What Technology Wants", Aerbooks, Amanda Close, Baker & Taylor, Blanca Rosa Roca, Bowker, Carolyn Pittis, Chris Bauerle, Chris Dufault, Citia, cloud services, Codex, Comixology, Copyright Clearance Center, Curtis Brown, Dan Vidra, David Cully, David Steinberger, David Wilk, David Wolfson, F+W Media, Fritz Foy, Hachette Book Group USA, HarperCollins, Hugh McGuire, Ingram Content Group, Jack Perry, Javier Celaya, Jean Naggar Agency, Jennifer Weltz, Joe Mangan, Kelly Gallagher, Ken Michaels, Kevin Kelly, Kindle, Kobo, Laura Daily, Laura Hazard Owen, Linda Holliday, Macmillan, Michael Cader, Michael Healy, Michael Tamblyn, Molly Barton, PaidContent, Patricia Arancibia, Penguin, Perseus, Peter Hildick-Smith, Phil Ollila, Pressbooks, Publishers Lunch, Publishing in the Cloud, Random House, Rick Joyce, Ron Martinez, SaaS, Sara Domville, Scott Stein, Semi-Linear, Simon & Schuster, Simon Lipskar, Sourcebooks, textr, Tim Knowlton, Tor.com, USA Today, Waterstone's, Writer's House

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

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