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Publishers better start using their scale to price better, and soon!

March 8, 2011 by Mike Shatzkin 49 Comments

It was just about two years ago that I appeared on a panel at a meeting of agents with, among others, Macmillan CEO John Sargent and Sargent made the point that maintaining ebook pricing and margins was one of the critical challenges facing publishers. Ebook sales were still hovering around one percent of the business. […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, New Models, Publishing, Self-Publishing, Supply-Chain Tagged With: Amazon, Barnes & Noble, Christopher Smith, CNET, Dave Slusher, J. A. Konrath, John Sargent, Macmillan, Neal Goff, Random House, Stephen King, The New York Times, USA Today

Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

Follow Mike on Twitter @MikeShatzkin.

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