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Lots of Spanish speakers in the United States, but not so much of a book market for Spanish books

April 19, 2018 by Mike Shatzkin Leave a Comment

Somebody somewhere reported last month that the United States is the home country to the second largest number of Spanish-speakers in the world, after Mexico. Since I am speaking in Madrid to Spanish publishers at the end of May, that seemed like something I should learn more about. The US must be a market. The […]

Filed Under: General Trade Publishing, Global, Licensing and Rights, Marketing, rights, Supply-Chain, Unbundling, Uncategorized, Vertical Tagged With: Amazon, American Book Group, Atria, Baker & Taylor, Barnes & Noble, Carlos Ruiz Zafon, Costco, Dan Brown, E L James, Gabriel Garcia Marquez, George R. R. Martin, Hachette, HarperCollins, HarperCollins Espanol, HarperCollins Iberica, Ingram, Isabel Allende, Jenni Rivera, John Grisham, Judith Curr, Junot Diaz, Laura Esquivel, Paulo Coelho, Penguin Random House, PRH Grupo Editorial, ReaderLink, Roberto Bolano, Sandra Cisneros, Simon & Schuster, Spanish Publishers, Stephen King

Authors need help with their digital presence that they still are not getting

April 12, 2017 by Mike Shatzkin 27 Comments

A major difference between book publishing today and book publishing 25 years ago is the practical power of the author brand in marketing. Multi-book authors can not only build their own followings in ways that can be usefully exploited, they now have an unprecedented capability to help each other. Of course, they can do that […]

Filed Under: Authors, General Trade Publishing, Marketing, New Models, SEO, Supply-Chain Tagged With: "Riding the Bullet", "The Big Red Fez: How to Make Any Website Better", Aer.io, Amazon, Ann Garvin, Carol Fitzgerald, Fahzia Burke, Ingram, Ingram's Aer.io, Jane Friedman, Julie Trelstad, Julieink.com, Magnum Photos, OptiQly, Peter McCarthy, Seth Godin, Stephen King, Tall Poppies, Teresa Hartnett, United Artists, Writer's House

Publishers better start using their scale to price better, and soon!

March 8, 2011 by Mike Shatzkin 49 Comments

It was just about two years ago that I appeared on a panel at a meeting of agents with, among others, Macmillan CEO John Sargent and Sargent made the point that maintaining ebook pricing and margins was one of the critical challenges facing publishers. Ebook sales were still hovering around one percent of the business. […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, New Models, Publishing, Self-Publishing, Supply-Chain Tagged With: Amazon, Barnes & Noble, Christopher Smith, CNET, Dave Slusher, J. A. Konrath, John Sargent, Macmillan, Neal Goff, Random House, Stephen King, The New York Times, USA Today

Practical and ethical challenges posed by digital content delivery

April 4, 2010 by Mike Shatzkin 25 Comments

The New York Times published two apparently unrelated articles over the weekend which address questions raised by the rise of digital content creation and distribution. One was an op-ed piece in the Saturday paper by author Mark Aronson about the challenge of collecting the permissions necessary to include copyrighted material in enhanced ebooks. On Sunday, the […]

Filed Under: Authors, eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: Association of American Publishers, Authors Guild, Copyright Clearance Center, Ereads, Google, Jamie Raab, Joe Esposito, New York Times, Randy Cohen, Richard Aronson, Richard Curtis, Stephen King, The Ethicist

An ebook experiment stirs up conversation

July 17, 2009 by Mike Shatzkin 15 Comments

The Wall Street Journal was the first to announce, on Monday, (behind a pay wall, but Google “Publisher Delays E-book Amid Debate On Pricing” and you’ll get it) that Sourcebooks CEO Dominique Raccah was holding back the ebook publication of a new hardcover YA novel, Bran Hambric, scheduled for release this September. Raccah’s explanation to the […]

Filed Under: eBooks, General Trade Publishing, New Models, Publishing, Supply-Chain, Uncategorized Tagged With: Add new tag, Amazon, Brad Stone, Bran Hambric, Dan Brown, Dominique Raccah, Doubleday, Ereads, Kaleb Nation, Kassia Krozser, Kindle, Michael Cader, Motoko Rich, New York Times, Peter Brantley, Richard Curtis, Robert Gottlieb, Sourcebooks, Stephen King, Ted Kennedy, Wall Street Journal

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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