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The need for critical mass is why verticalization is a process

June 22, 2009 by Mike Shatzkin 1 Comment

I had the good fortune to spend a couple of days last week in Toronto to speak at a conference on “Giving it Away”, how the culture of “free” is affecting the book business. My workshop sessions were called “Giving It Away with a Purpose”, by which I meant using content as “bait” to build […]

Filed Under: Community, General Trade Publishing, Industry Events, New Models, Publishing, Vertical Tagged With: Amazon, AOL, Carolyn Pittis, Compuserve, Filedby, Mark Bide, Prodigy, PublishersMarketplace

The publisher’s evolving role

May 21, 2009 by Mike Shatzkin 3 Comments

Michael Cairns has a really good post today that distills a lot of thoughts I have had over the last several years into a clear formulation: that the publisher needs to serve as a “digital concierge” for its author. Three years ago, Brian O’Leary, Ted Hill, and I did a study of marketing spend for […]

Filed Under: Authors, Community, General Trade Publishing, New Models, Publishing, Vertical Tagged With: Brian O'Leary, Facebook, Filedby, Friendfeed, Michael Cairns, Ted Hill, Twitter

Talking to the agents, and introducing Filedby

March 19, 2009 by Mike Shatzkin 9 Comments

I was flattered to be asked to speak to the AAR last night as part of a very distinguished group. My fellow panelists were John Sargent, CEO of Macmillan; Morgan Entrekin, the CEO of Atlantic Monthly Press; the agent Larry Kirshbaum, who was CEO of TimeWarner’s book division (now Hachette Book Group);  and Susan Katz, the […]

Filed Under: Authors, eBooks, General Trade Publishing, Industry Events, New Models, Publishing, Vertical Tagged With: AAR, Filedby, John Sargent, Larry Kirshbaum, Morgan Entrekin, Susan Katz

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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