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Is the ebook and POD combo a viable publishing strategy yet?

September 12, 2009 by Mike Shatzkin 4 Comments

There’s a new publishing model afoot, which is to lead with the ebook and just print what you need. That might be POD, and it might be press runs, if you can sell out whole press runs. If the ebook becomes a substantial chunk of sales and if ebooks maintain their prices, this looks like […]

Filed Under: Digital Book World, eBooks, General Trade Publishing, Industry Events, New Models, Print-On-Demand, Publishing, Supply-Chain, Vertical Tagged With: Amazon, Barnes & Noble, Ellora's Cave, Eoin Purcell, Google, Harlequin, Kassia Kroszer, Kindle, PublishersMarketplace, Quartet, Richard Nash, Tor.com

What advice do you give a writer?

August 25, 2009 by Mike Shatzkin 23 Comments

Because I am giving a keynote talk at the Writer’s Digest Conference in New York on September 18, I am thinking about “what do you tell a writer about digital change in publishing?” The view of the media world that I proselytize, which is that it is “going vertical”, is hard to accept if you […]

Filed Under: Authors, Community, Digital Book World, eBooks, General Trade Publishing, Industry Events, New Models, Print-On-Demand, Publishing, Self-Publishing, Supply-Chain, Vertical Tagged With: AuthorHouse, Facebook, Filedby, LinkedIn, PublishersMarketplace, Scribd, Smashwords, Twitter, Writer's Digest Conference

The need for critical mass is why verticalization is a process

June 22, 2009 by Mike Shatzkin 1 Comment

I had the good fortune to spend a couple of days last week in Toronto to speak at a conference on “Giving it Away”, how the culture of “free” is affecting the book business. My workshop sessions were called “Giving It Away with a Purpose”, by which I meant using content as “bait” to build […]

Filed Under: Community, General Trade Publishing, Industry Events, New Models, Publishing, Vertical Tagged With: Amazon, AOL, Carolyn Pittis, Compuserve, Filedby, Mark Bide, Prodigy, PublishersMarketplace

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”

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Recent Posts

  • Running a big publishing house is not as much fun as it used to be
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  • When a publisher might not do as good a job as a self-publishing author

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