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Book publishing lives in an environment shaped by larger forces and always has

January 10, 2016 by Mike Shatzkin 15 Comments

(Note to my readers. This longer-than-usual post is really two. The first half is a recital of what I believe is very relevant history. The second half is about how things are now. Although I am personally fascinated by the historical context, if you get bored with the history, the bolded text below marks the […]

Filed Under: Digital Book World, General Trade Publishing, Global, Industry Events, Marketing, New Models, Publishing History, SEO, Supply-Chain, Technology Tagged With: "Four Horsemen", Aer.io, Amazon, Andrew Carnegie, AOL, Apple, B. Dalton, Baker & Taylor, Barnes & Noble, Bing, Borders, Copyright Clearance Center, David Young, Facebook, Fred Argir, Google, Google Plus, Hachette UK, Hachette US, Jeff Bezos, John Ingram, Jon Taplin, Jonathan Kanter, Microsoft, Moz, Putnam, Rand Fishkin, Roy Kaufman, Scott Galloway, Simon & Schuster, Virginia Heffernan, Waldenbooks, Yahoo

The need for critical mass is why verticalization is a process

June 22, 2009 by Mike Shatzkin 1 Comment

I had the good fortune to spend a couple of days last week in Toronto to speak at a conference on “Giving it Away”, how the culture of “free” is affecting the book business. My workshop sessions were called “Giving It Away with a Purpose”, by which I meant using content as “bait” to build […]

Filed Under: Community, General Trade Publishing, Industry Events, New Models, Publishing, Vertical Tagged With: Amazon, AOL, Carolyn Pittis, Compuserve, Filedby, Mark Bide, Prodigy, PublishersMarketplace

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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