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“Automated ebook marketing by Open Road; can anybody else do it?”

September 12, 2022 by Mike Shatzkin Leave a Comment

Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]

Filed Under: Direct response, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain Tagged With: A Love So True, Apple, Automated digital marketing, Bookbub, digital marketing, Early Bird Books, Epic, Fable, Facebook, Hoopla, Ignition, Instagram, Kindle, Kobo, Library Ideas, Murder & Mayhem, Nook, Odillo, Open Road, Open Road Integrated Media, OverDrive, Pinterest, Scribd, The Archive, The Lineup, The Portalist, TikTok, Twitter

Starter thoughts for publishers to develop new author marketing policies

March 24, 2015 by Mike Shatzkin 19 Comments

In a prior post, we suggested that the time has come for publishers to have clear policies around what they should require from author web presences for an effective publishing partnership. This is a really complex and multi-faceted challenge for every publisher. The purpose of this post is to discuss that proposition in more detail, […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale, Supply-Chain Tagged With: Amazon, Facebook, GoodReads, Google, Google Plus, LinkedIn, Pinterest, SEO, Twitter

No author website rules of the road in publishing contracts is a big fail for the industry

March 19, 2015 by Mike Shatzkin 51 Comments

The topic of author websites and what the relationship between publishers and authors around them should be is a big “fail” for the publishing industry at the moment. Nobody seems to have thought this through. Publisher policies are all over the lot, even within houses, and that demonstrates that agents haven’t figured out what policies and […]

Filed Under: Authors, General Trade Publishing, Licensing and Rights, Marketing, New Models, Scale Tagged With: Amazon, B&N, Facebook, Google, Google Analytics, Instagram, Jane Friedman, Logical Marketing, Pete McCarthy, Pinterest, SEO, Twitter

The implications of the computer moving from the desktop to our hip pocket

November 4, 2014 by Mike Shatzkin 13 Comments

Benedict Evans of Andreessen/Horowitz (an indispensible observer of digital change across media, and an analyst who explains Amazon better than any other I know) did a presentation called “Mobile is Eating the World”. It spells out the fact that just about everybody is going to have smartphones with connectivity very soon. One slide (slide 6) […]

Filed Under: Atomization, Authors, General Trade Publishing, Marketing, New Models, Supply-Chain Tagged With: Aerbook, Amazon Author Central, Andreessen/Horowitz, Benedict Evans, Bong, Chromecast, Citia, Duck Duck Go, Facebook, Google, iPhone, Linda Holliday, Ron Martinez, Twitter, Wikipedia, Wolphram Alpha

Marketing the author properly is a challenge for the book publishing business

September 3, 2014 by Mike Shatzkin 24 Comments

A few years ago, trying to explain the difference between how books had weathered digital change compared to other media, I formulated the paradigm of the “unit of appreciation” and the “unit of sale”. The music business was roiled when the unit of appreciation (the song) became available unbundled from the prevailing unit of sale […]

Filed Under: Authors, Direct response, eBooks, General Trade Publishing, Marketing, Self-Publishing, Supply-Chain Tagged With: Adobe, Amazon, Facebook, Google Analytics, Google Plus, Logical Marketing, Moz, Omniture, Peter McCarthy, Random House, Twitter

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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  • What the ruling against the PRH-S&S merger means for the publishing business

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