In a prior post, we suggested that the time has come for publishers to have clear policies around what they should require from author web presences for an effective publishing partnership. This is a really complex and multi-faceted challenge for every publisher. The purpose of this post is to discuss that proposition in more detail, […]
No author website rules of the road in publishing contracts is a big fail for the industry
The topic of author websites and what the relationship between publishers and authors around them should be is a big “fail” for the publishing industry at the moment. Nobody seems to have thought this through. Publisher policies are all over the lot, even within houses, and that demonstrates that agents haven’t figured out what policies and […]
The implications of the computer moving from the desktop to our hip pocket
Benedict Evans of Andreessen/Horowitz (an indispensible observer of digital change across media, and an analyst who explains Amazon better than any other I know) did a presentation called “Mobile is Eating the World”. It spells out the fact that just about everybody is going to have smartphones with connectivity very soon. One slide (slide 6) […]
Marketing the author properly is a challenge for the book publishing business
A few years ago, trying to explain the difference between how books had weathered digital change compared to other media, I formulated the paradigm of the “unit of appreciation” and the “unit of sale”. The music business was roiled when the unit of appreciation (the song) became available unbundled from the prevailing unit of sale […]
Publishers do need to sell direct, but here are five things they should at least be started on first
The “Code Meet Print” blog by Glenn Nano recently reprised a subject I wrote about 18 months ago: the benefits that flow to publishers that sell direct. In that piece, I highlighted the disagreement that seemed to exist at that time between my advocacy of direct selling of ebooks particularly and Random House’s lack of […]
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