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The three forces that are shaping 21st century book publishing: scale, verticalization, and atomization

April 15, 2013 by Mike Shatzkin 15 Comments

There are three overarching realities that are determining the future course of book publishing. They are clear and they are inexorable: Scale, and its close cousin “critical mass”, is the ability to use size as a competitive advantage in any endeavor; Verticalization, or being in sync with the inherent capability of the Internet to deliver […]

Filed Under: Atomization, New Models, Scale, Supply-Chain, Vertical Tagged With: Amazon, Apple, Author Solutions, Barnes & Noble, Borders, CreateSpace, F+W Media, Google Random House, Kobo, Penguin, Spotify

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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