Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]
One big change in book publishing is that it does not require you to have much of an organization to play anymore
More than two decades into its digital transition, book publishing has evolved so that a capital-intensive infrastructure is no longer a requirement to successfully develop a book, or a list of books, and bring the books to market. This has resulted in a self-publishing segment, so far almost entirely author-driven, that is substantial in reach […]
Getting an award and getting caught up with innovation with BISG
The Book Industry Study Group, or BISG, is a book publishing trade organization now headed by Brian O’Leary that was formed to be pan-industry. They were preceded by the Association of American Publishers (AAP) and the American Booksellers Association (ABA), but those were two “sides” of the book trade with their own interests, and they […]
Medium publishes a book and gets some big PR
The New York Times carried a story on the front page of its Friday Business section about a book. This book is a novel entitled (appropriately for this piece) “The Big Disruption” by Jessica Powell. Of course, it is about Silicon Valley, which explains its positioning and why Times columist Farhad Manjoo was interested enough […]
A changing book business: it all seems to be flowing downhill to Amazon
Amazon’s introduction of the Kindle in 2007 was followed rapidly by other ebook systems — Kobo, Google, B&N’s Nook, and Apple’s iBook — and widely-available print-on-demand capabilities for printed books offered by Ingram (Lightning Print was already a decade old) and Amazon’s CreateSpace. Amazon had long exploited price as a weapon in the marketplace, discounting […]
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