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“Automated ebook marketing by Open Road; can anybody else do it?”

September 12, 2022 by Mike Shatzkin Leave a Comment

Open Road Integrated Media has been an active client for the past couple of years. I have been intrigued by their claim of having the only really automated ebook marketing system in existence. I can’t say I have the inside knowledge of every other big player’s operations to confirm that is true, but it certainly […]

Filed Under: Direct response, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, SEO, Supply-Chain Tagged With: A Love So True, Apple, Automated digital marketing, Bookbub, digital marketing, Early Bird Books, Epic, Fable, Facebook, Hoopla, Ignition, Instagram, Kindle, Kobo, Library Ideas, Murder & Mayhem, Nook, Odillo, Open Road, Open Road Integrated Media, OverDrive, Pinterest, Scribd, The Archive, The Lineup, The Portalist, TikTok, Twitter

One big change in book publishing is that it does not require you to have much of an organization to play anymore

September 30, 2019 by Mike Shatzkin Leave a Comment

More than two decades into its digital transition, book publishing has evolved so that a capital-intensive infrastructure is no longer a requirement to successfully develop a book, or a list of books, and bring the books to market. This has resulted in a self-publishing segment, so far almost entirely author-driven, that is substantial in reach […]

Filed Under: Authors, eBooks, General Trade Publishing, Licensing and Rights, Marketing, New Models, Publishing History, Scale, Self-Publishing, Supply-Chain Tagged With: Amazon.com, Apple, Audible, Barnes & Noble, Borders, Costco, eBooks, Google, iBookstore, Indigo, Ingram, Ingram Spark, iPad, Kindle, KindleUnlimited, Kobo, Nook, Sony Reader, Walmart

Medium publishes a book and gets some big PR

October 8, 2018 by Mike Shatzkin Leave a Comment

The New York Times carried a story on the front page of its Friday Business section about a book. This book is a novel entitled (appropriately for this piece) “The Big Disruption” by Jessica Powell. Of course, it is about Silicon Valley, which explains its positioning and why Times columist Farhad Manjoo was interested enough […]

Filed Under: eBooks, General Trade Publishing, Licensing and Rights, Marketing, rights, Self-Publishing, Supply-Chain, Technology Tagged With: "The Big Disruption", Amazon, Apple, Barnes & Noble, CreateSpace, Farhad Manjoo, Google, Ingram, IngramSpark, Jessica Powell, Kindle, Kobo, Medium, New York Times

The departing CEO reminds us that Barnes and Noble is of interest and a source of concern for all publishers

July 9, 2018 by Mike Shatzkin Leave a Comment

When Barnes & Noble interrupted Holiday week day-dreaming to announce that recently elevated CEO Demos Parneros had been abruptly dismissed for a contract violation that also eliminated his severance, it not only ignited a minor industry of speculation about “what happened?” but it also called attention to the commercial situation at Barnes & Noble. And […]

Filed Under: Community, eBooks, General Trade Publishing, New Models, Supply-Chain Tagged With: Amazon, Barnes & Noble, Big Five, Brentano's, Demos Parneros, Doubleday, Google, Indigo, Ingram, James Daunt, Kindle, Kobo, Nook, Waterstone's

A changing book business: it all seems to be flowing downhill to Amazon

January 22, 2018 by Mike Shatzkin 8 Comments

Amazon’s introduction of the Kindle in 2007 was followed rapidly by other ebook systems — Kobo, Google, B&N’s Nook, and Apple’s iBook — and widely-available print-on-demand capabilities for printed books offered by Ingram (Lightning Print was already a decade old) and Amazon’s CreateSpace. Amazon had long exploited price as a weapon in the marketplace, discounting […]

Filed Under: General Trade Publishing, Marketing, Supply-Chain Tagged With: Amazon, Amazon Publishing, Apple, B&N, BookScan, Bookstat.com, Borders, CreateSpace, Data Guy, Google, Hugh Howey, iBook, Ingram, Kindle, Kobo, Lightning Print, Nook, Penguin, PubTrack, Random House

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Mike Shatzkin

Mike Shatzkin is the Founder & CEO of The Idea Logical Company and a widely-acknowledged thought leader about digital change in the book publishing industry. Read more.

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Recent Posts

  • Google knocked us out for a couple of days, but we’re back!
  • When a publisher might not do as good a job as a self-publishing author
  • What the ruling against the PRH-S&S merger means for the publishing business
  • “Automated ebook marketing by Open Road; can anybody else do it?”
  • How book publishing has changed in recent decades and the puzzling question of what comes next

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  • What the ruling against the PRH-S&S merger means for the publishing business

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